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Rural India relies on TV and newspaper for credible infoA recent report indicates that traditional media like newspapers and television remain the most trusted information sources in rural India,...- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- GroupM India working on solutions to help advertisers target specific mkts: ExecutiveAtique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...
- ‘Bharat’ users are as affluent and digitally savvy as ‘India’ users: StudyThe report, ‘Bharat - The Neo India’ has pointed out that Bharat users are spread across the country with nearly 40% presence in metros and...
- Short video apps' user numbers zoom in 2021As per the report, entertainment platforms have seen a 90% increase in MAUs in 2021, while average time spent on these platforms have gone ...
- 'Acche Din' return to Indian TV channels; 20% increase in ad volumes in JanuaryBARC data for January shows 20% increase in TV ad volumes; media experts feel the scene is likely to improve further with liquidity crisis ...
- Brand ambassadors: Big celebrities seen falling out of favour as companies play it safeWhat trolls missed though was that the end of the Coke-Khan association was one example of coolly calculated business decisions many compan...
- Mindshare bags Grand Prix in Glass Lions Category for The 6-Pack BandJosy Paul, chairman of BBDO India (also one of the Glass Lions jurors), says the response has been overwhelming.
- For advertisers, sport is no longer just cricket; Kabaddi, football are fast catching up on ad spendsEven as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...
- Why e-commerce firms like Amazon, Flipkart advertise offlineE-commerce firms are splurging big time on promoting their festival sales across media and a significant chunk of that money seems to be go...
- Ecommerce, technology firms to boost cricket advertising by 15-20% in next 3 yearsCricket advertising is poised to grow 15-20 per cent in the next three years, overcoming a slowdown over the past two years.
- GroupM plans separate unit for ecommerce, digital businessA top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.
- Team India's wins force advertisers to rethink strategy; more brands queue up at World Cup 2015A spokesperson for rights holder Star India said more brands are getting on board after India’s strong performance in the first two games.
- Indian Super League viewership surpasses FIFA World CupThe Rupert Murdoch and Mukesh Ambani-promoted Indian Super League (ISL) was watched by 429 million television viewers across India.
- Vikram Sakhuja likely to take up global role at GroupMVikram Sakhuja, the outgoing global CEO of media agency Maxus, is expected to take up a global role at parent firm GroupM, the world's larg...
- Ad spend on sports nearly doubled in five years: ReportAdvertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...
- IPG Mediabrands consolidates as Shashi Sinha takes over as the new CEOIPG Mediabrands has big plans up its sleeve for India as it rolls out a new management structure. The second largest media entity, after WP...
- Mindshare launches mobile marketing facility to cater to global clienteleMedia agency Mindshare became the first Indian agency to set up a mobile marketing facility to cater to its global clientele in Mumbai.
- King of Pop shatters record one last timeMichael Jackson’s sudden death monopolised news - both globally, and at home. So much so that it has eclipsed even the American President’s...
- Political parties likely to spend Rs800 crore on adsThe Congress and the BJP alone could spend over Rs 400 crore on ads on television, radio and newspapers. Politicians shining: Netas' assets...
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