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‘Brands will continue to boost ad spend on ecomm platforms’Brands in India are expected to increase their advertising spending on ecommerce platforms such as Amazon and Flipkart, according to Samant...
GroupM launches new service for addressable TV advertisingGroupM’s clients in India can now reach viewers with relevant TV ads with Finecast. Finecast provides a single point of access to the whole...
GroupM expects India’s advertising expenditure to rise 11%The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...
Banijay Asia, GroupM join hands to offer content and monetisation solution to platformsThe partnership deal, which was in the works for close to a year, is between Motion Content Group, a division of GroupM, and Banijay Asia.
GroupM’s Sameer Singh to join ByteDanceSingh will remain with GroupM till end of next month and join the Chinese company in August.
GroupM names Prasanth Kumar as South Asia head, Sam Singh quitsKumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.
WPP ups investments in India; GroupM takes 100% control of MadhouseAs part of the investment, GroupM, the leading media investment group, will acquire remaining 50% stake in the mobile marketing agency Madh...
GroupM appoints Sameer Singh as South Asia CEOSrinivas will now transition fully to WPP India country manager, the company said in a release.
Crayon Data to set up base in India in alliance with WPPSingapore-based big data startup Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM.
Facebook set to launch online shopping festival, ties up with GroupMFacebook is looking to tap the enthusiasm in India for online shopping by launching a shopping festival named Tied Together on the occasion...
GroupM plans separate unit for ecommerce, digital businessA top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.
GroupM names Lakshmi Narasimhan as the chief growth officer for South AsiaIn this new role, Narasimhan will be responsible for GroupM's geographical expansion within India as well as other South Asian markets.
GroupM in talks to buy Foxymoron for Rs 180 croreIf successful, this will be the latest buyout transaction in the nascent but fast-growing Indian digital, social media and marketing sector.
Airtel dials top media agencies for advertising pitchAirtel has been calling for media pitches once every five years and the last time it reviewed the account was in early 2010.
Diwali Bonanza: GroupM, Google join hands to launch mega festive sales onlineGoogle collaborates with GroupM to launch a virtual Diwali shopping and entertainment festival called the Grand Diwali Mela through dedicat...
GroupM raises India ad spend growth forecastGroupM’s revised annual estimated advertising expenditure (AdEx) in India is part of a global report called This Year, Next Year (TYNY) 201...
Facebook partners GroupM for first ad deal in indiaOur partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile, said Kirthiga Reddy, head...