Facebook partners GroupM for first ad deal in india

MUMBAI: Online social networking company Facebook has signed its first deal with an advertising agency in India, inking a partnership with WPP’s media agency conglomerate GroupM that was announced during the recent visit of Facebook’s chief operating officer Sheryl Sandberg to the country, according to an official communication sent out by the agency on July 30. The collaboration will ensure better rates exclusively for GroupM clients on Facebook, better data and consumer insights along with combined research reports.

“Our partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile — both smartphone and feature phone — and custom audiences within the 100 million in urban and rural India,” said Kirthiga Reddy, head of Facebook India.

Reddy added, “We are excited about this wide-ranging collaboration which combines the strength of the world’s best global advertising platform with GroupM’s marketleading position to deliver personalised marketing at scale.”