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Mukul Agrawal-backed Yaap Digital shares list at 12% discount to IPO price on NSE SME platform.Yaap Digital, backed by Mukul Agrawal, made a tepid D-Stree debut on Thursday, listing at 12% discount to the issue price. The Rs 80.11 cro...- Yaap Digital to allocate up to ₹34 crore from proposed IPO proceeds for GoZoop acquisitionYaap Digital, a digital marketing firm, is planning an IPO. The company intends to use the funds for acquisitions. GoZoop Online is a key t...
- Startups in non-metros see value in digital marketing; aim to compete with bigger marketsDriving this trend are affordability, talent availability, and improved internet connectivity, with cities such as Jaipur, Indore, Coimbato...
- From intern to CEO: When staying in one company can lead to a fruitful careerStaying with one company for a career can offer unique advantages, such as mentorship, leadership opportunities, and a deep understanding o...
- Cannes Lions '23 to have thirteen Indians on juryYear 2023 marks the 70th edition of the festival, to be held in Cannes from June 19-23.
- Gozoop taps former Ogilvy executive Samrat Bedi as new CEOIn his new role, Bedi will be responsible for carrying forward Gozoop’s legacy of “helping brands achieve scale and success via a holistic ...
- Real outrage or bot-rage: Managing the fall-out of social media backlashMarketers are dealing with a surreal impact of social media outrage and backlash against brands. Here's their offline story.
- Instagram’s take three: Vocal for local finds few takers. For now.For the past two years, Instagram has been ramping up the presence of small businesses on its platform. The company believes that its "Supp...
- Marketers sidestep China companies following anti-China sentiment on social mediaAn independent digital agency head told ET that some of his clients had already asked him to with draw ads from TikTok. There has been a dr...
- IIM Shillong’s entrepreneurship summit on October 21 and 22According to IIM, the theme of this year’s event, Embracing Northeast, resonates with the modern-day startup ideas and intends to mine the ...
- A handful of firms now offer ‘pawternity leave’ to pet ownersGozoop has introduced a special allowance of up to Rs 2,017 for pet parents to take their cat, dog, parrot or any other pet to the vet once...
- Digital agency Gozoop in talks to buy offline activation co 56 Blue LightsGozoop may buy 56 Blue Lights in an all-cash deal
- Dipa Karmakar trends in social media despite missing medal in Rio Olympic GamesHer fourth position at the women’s vault final on the eve of India’s 70th Independence Day set the social media platform abuzz.
- Startups like Urban Ladder, FreshMenu make induction fun to keep fresh hires engagedAt Urban Ladder, each new joinee spends at least two days attending to customer calls and spends two days out on customer deliveries.
- Twitter becomes most preferred choice for social media interactions for IPL this seasonAccording to Bengaluru-based social media agency, Simplify360, IPL 8 has had about 89% of mentions on Twitter alone.
- Mid-sized IT firms like Persistent Systems, Zensar, Gozoop and others lap up tech startupsPersistent recently acquired Hoopz, a Pune-based startup working in the web discovery technology space. Earlier this year it acquired Cloud...
- Want your brand to sell more? Use hashtag contestsTweeting and posting contests can give up to a nine-fold increase in social engagement and up to a 400% increase in conversion.
- Reaction to SC ruling on homosexuality lands PepsiCo in trouble“Supremecourt is so gay,” somebody tweeted on Pepsi-Co’s official handle after a bench pronounced homosexuality a criminal offence on Wedne...
- Microsoft India consolidates startup offeringsSoftware giant Microsoft India today said it has consolidated all of its startup related offerings under a single umbrella.
- Gozoop buys Red Digital for Rs 7 croreSocial media agency Gozoop has bought Mumbai-based Red Digital for about Rs 7 crore to expand its footprint in India.
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