Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
02 Jun, 2026, 06.00 AM IST
Peak XV rejigs Surge; Digital lenders power through slowdownHappy Monday! Peak XV Partners is rebooting Surge after executive exits and a broader strategy reset. This and more in today’s ETtech Morni...
01 Jun, 2026, 07.25 AM IST
Delhi HC ruling against Google draws praise from startup foundersThe Delhi High Court has ruled Google liable for trademark infringement in keyword advertising, a decision lauded by Indian startup founder...
30 May, 2026, 06.39 PM IST
HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
30 May, 2026, 02.00 PM IST
Delhi High Court ruling on Google keyword ads could reshape online advertisingA Delhi High Court ruling has found Google liable for trademark infringement, ordering the tech giant to pay $31,600. The court stated Goog...
30 May, 2026, 10.04 AM IST
ETtech Explainer: Why Google was fined Rs 30 lakh in Hindware trademark caseGoogle must pay Hindware 30 lakh rupees. The Delhi High Court ruled Google infringed on Hindware's trademark. Google is permanently stopped...
30 May, 2026, 06.59 AM IST
Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
29 May, 2026, 07.55 PM IST
Who is Ankush Bahuguna and why did he face homophobic abuse on London streets? Here's everything you need to knowBeauty influencer Ankush Bahuguna was subjected to homophobic abuse and taunts in London while wearing a pink suit. Born in Delhi, Ankush B...
19 May, 2026, 09.13 AM IST
Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
07 May, 2026, 10.14 AM IST
In 1998, Larry Page and Sergey Brin Noticed Links Could Reveal Which Pages People Actually Trusted: The Idea That Built GoogleIn the late 1990s, search engines struggled with low-quality information. Larry Page and Sergey Brin developed a new approach at Stanford, ...
30 Apr, 2026, 05.44 PM IST
Google blocks over 483 million bad ads, suspends 1.7 million accounts in India in 2025Google took strong action against bad ads in India during 2025. The company blocked over 483 million ads and suspended 1.7 million advertis...
16 Apr, 2026, 08.50 PM IST
Google can't claim safe harbour if use of trademarks in Ads Programme violates trade mark: Delhi HCA division bench of Justices Vibhu Bakhru and Amit Mahajan was hearing a case related to alleged trademark infringement allegations levelle...
12 Aug, 2023, 11.32 AM IST
ADIF backs Delhi High Court observations on trademarks in Google Ads"It is unethical of Google to encash upon the goodwill and reputation of brands by allowing their competitors to use their registered trade...
11 May, 2022, 01.13 PM IST
Suspend account for ad words bidding war: Delhi HC to GoogleThe directive has come after two contempt petitions by MakeMyTrip (MMT) in the last two months against rival HappyEasyGo (HEG) in the court.
03 Mar, 2021, 12.19 PM IST
How Semly Pro helps in preventing irrelevant ads from appearing on your search resultsIt is common to find unnecessary ads on your Google search results most likely triggered by related but irrelevant phrases and words used. ...
07 Feb, 2020, 02.00 PM IST
- EU advisor: Google ads don't infringe trademarks
A European Union court advisor said Tuesday that Google Inc. does not violate luxury goods makers' trademarks when it sells brand names as ...
22 Sep, 2009, 03.53 PM IST
- Google keyword biz under EU lens
Google’s use of keywords that link internet searches and advertisements may be questioned in an opinion tomorrow by the European Union’s hi...
22 Sep, 2009, 06.38 AM IST