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How Influencer Marketing works and what are its advantagesAt a compound annual growth rate of 32.0% over the projected period, the market for influencer marketing platforms will increase from $6 bi...- Targeting young cricket fans? This year the avenues are more innovative with audience increasingly listening to official team podcastsSpotify , a digital audio platform, has 7% unique incremental reach to GenZ compared to TV and radio, 5% more for social media
- Why Zuckerberg’s claim that volatile content can’t be pushed for profit doesn’t holdRabbit-holing is not new. It has been practiced by local organisations - like cinemas - for decades to preserve clientele and financial sta...
- Going Viral: Keeping up with trends of the pandemicOnline video content saw a spike in consumption among Millennials and Gen Z. Netflix ended 2020 with over 200 mn paid subscribers, includin...
- Distracted driving: Chandigarh, Amritsar lead global city packA study, which analysed 6 million Snapchat posts across 173 cities for over a month, has found that along with Chandigarh and Amritsar, Luc...
- Ways around ad blocking for mobile marketersMobile ad blocking is a big problem for mobile marketers - here are some top tips on how to get around it.
- Gentleman's guide to online datingDo you really want to ruin your already meagre chances with an opening line that makes your match want to log off and delete her profile en...
- Wall Street doesn't think using your friend's Netflix account is a problemAccording to Citi's Mark May, a recent survey GlobalWebIndex Survey of 5,721 Netflix users in the United States and United Kingdom found th...
- Most people may abandon cable within 10 years: SurveyTV Streaming stickdevice (a digital media device which stream web content to your TV set, e.g.Apple TV, Amazon Fire TV Stick, Google Chrome...
- Gentleman's guide to online datingMen, at least most men, are awful at flirting, even when it comes in a comfortable online dating-app platform. Here are seven tips to help ...
- Airtel, Vodafone, Uninor eye internet data for big bucks; prices upAirtel announced plans to charge extra for internet calls through VOIP applications like Skype and Viber, but had to abandon the idea.
- Whatsapp most used messaging app in India, followed by Facebook Messenger: StudyFacebook-owned WhatsApp is the top messaging application in India with 52% market share, followed by Facebook Messenger with 42%, Skype wit...
- Twitter to provide real time updates from FIFA World Cup 2014Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 - to provide real-time updates on all the acti...
- WeChat offers free 1GB free cloud storage to usersInstant messaging app WeChat has started offering 1 GB cloud storage free to users to help them store documents, pictures and videos.
- IM apps to drive traffic, but generating revenue is a challenge: StudyEven as instant messaging has become immensely popular, a study has said that IM apps will account for just 2 % of the global messaging rev...
- Long way to go for Twitter to attract Indian internet usersOut of 123 million internet users in India, 67% have a Twitter account but only 30% of account holders have used Twitter in last 1 month, a...
- China's WeChat crosses 100 million users in international marketsYeung said that several key initiatives including the WeChat 5.0 upgrade and the global Lionel Messi advertising campaign helped piqued aud...
- 2012: The year social media came of age in IndiaThe unbridling of the power of the social media was undoubtedly a top, if not no. 1, trend of 2012 in India. In many cases, it set the agen...
- How companies figure out what Facebook likesSocial media's written and unwritten rules mean companies have to be very clever. Branding has to be done without any overt branding.
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