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GEOTARGETING
This world cup, brand it like BeckhamTonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...- ‘Extremely Severe’ alert buzzes phones: Govt tests nation-wide disaster alerting serviceIndia's new indigenous cell broadcast system for disaster alerts was tested on Saturday, startling many mobile users with a loud "Extremely...
- Nationwide trial of mobile-based disaster alert systems going on; citizens ignore test message: DoTIndia is currently testing a new mobile-based disaster alert system. Citizens may receive test messages on their phones. These alerts are p...
- Shooting in Australian town leaves 3 dead and 1 woundedThree people were killed and one injured in a shooting in Lake Cargelligo, New South Wales. Police have urged residents to stay indoors as ...
- TV broadcasters must enable geo-targeted ads: TAM CEOTV channels generally air the same ads across all the markets where they are present. The concept of geo-targeted advertising is not new to...
- Nippon India MF launches geo-targeting campaign to connect investors to distributorsNippon India Mutual Fund has launched a geo-targeting campaign to help potential mutual fund investors connect with empaneled mutual fund d...
- Manufacturers giving incentives to dealers, distributors to push salesThe revised incentives focus on infusing more liquidity into the system, rewarding higher sales performance and taking care of the dealer’s...
- Location analytics startup, Locale, raises funds in pre-seed roundLocale’s has partnered with data vendors to help companies overlay granular external data such as mobility patterns in a city, traffic, wea...
- Cost-effective digital advertising methods that every brand must adoptA major advantage of digital advertising is Pay per Click payment mode, which means advertiser does not pay any extra amount to the partner...
- What's keeping Mittu Chandilya busy in Ahmedabad?The Bangalore-based top boss moved to Ahmedabad after being appointed CEO of Adani Logistics, late last year.
- Emerald Media acquires minority stake in media tech firm Amagi LabsEmerald, along with existing shareholder Premji Invest, is investing $35 million in this combination of primary and secondary series D roun...
- Amagi, BARC India join hands to monitor geo- targeted TV ad-campaignsBARC India’s association with Amagi will also provide transparency on geo-targeted advertising data.
- TV broadcast company Amagi set to close $25 million Series D fundingThe company, which has the largest footprint in India in the geo-targeted advertising space, launched a new media buying and planning platf...
- Amazon-backed on-demand home services provider Housejoy moves to hyperlocal modelThe company has also moved to a mixed model where it will serve certain categories using employees on its payroll and the rest on a marketp...
- National Basketball Association launches India website with customised contentThe National Basketball Association (NBA) has launched a customised website for Indians, which will have local content as well.
- 6 shifts in TV advertising in 2016FMCG brands have been the single largest contributor with a 51 per cent share of TV advertising spends, spending as much as Rs 4,200 crore.
- Amagi Media Labs announces expansion to Middle East and BrazilIn India, Amagi buys advertisement inventory from television channels and then splits it using its platform, so advertisers can relay ads.
- Amagi Media Labs raises funds from Premji Invest,Mayfield FundMedia technology firm Amagi Media Labs today said it has raised funding from Premji Invest and Mayfield Fund.
- InMobi partners Factual to develop solutions for mobile adsInMobi has partnered with location-based services firm Factual to create a rich set of audience targeting solutions for brand advertisers.
- Taste the best with Timescity.comTimesCity.com, an interactive portal providing hyperlocal information combined with user reviews and ratings, was soft-launched recently by...
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