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GENESIS BURSON MARSTELLER
Publicis unit MSL to buy public relations agency Perfect RelationsThe deal values Perfect Relations at Rs 150-200 crore, about four times its annual revenue, said a top exec in the know who didn't want to ...- Living like Aam Aadmi: How former UPA ministers are living after 10 years in powerAs the Congress completes two months in Opposition, here is a look at how some of the leading ministers past are coping with life.
- Election 2014 to be a real test for Ad agencies involved with major partiesIn a way, the 2014 elections are a reflection of how much expectations for the ad industry have changed in the last five years.
- Political controversy erupts over BJP's 'Rs 400 crore' ad campaignsAAP leader Ashutosh asked, "What is the source of BJP's Rs 400 crore it is spending on advertisements? Is it black money? Is BJP doing some...
- Piyush Pandey, Prasoon Joshi and Sam Balsara to helm BJP’s Rs 400 crore poll driveThe Bharatiya Janata Party is lining up an A-team of advertising professionals to execute its election campaign.
- Regulators shouldn't contradict each other: CCI chief Ashok ChawlaRegulators' functions should not contradict each other and their actions should not result in unnecessary burden on economy, Ashok Chawla t...
- Rs 400 cr ad blitz for polls: BJP to finalise ad agency for elections campaignsBJP might zero in on McCann Worldgroup, led by lyricist & adman Prasoon Joshi, to handle its creative duties.
- Congress in serious PR activities, media hub to help leaders plan their day, clothesThe party recently engaged PR firm Genesis Burson-Marsteller to handle its external publicity, digital and communications strategy.
- PR, ad majors roped in for Rahul Gandhi's Rs 500 crore blitzRahul Gandhi roped in public relations agency Genesis Burson-Marsteller & Japanese advertising firm Dentsu which are expected to create a c...
- Delhi election 2013: Vote versus work for NCR office-goersDelhi contributes a significant share to the workforce in the twin NCR cities, but Haryana and UP govts that administer them didn't declare...
- How Lalita de Goederen turned Bagel cafe into Rs 2.5 crore business in the NCRDelhiites liked it so much that Lalita's venture broke even in just six months. Her turnover in the first year was Rs 50 lakh.
- Niira Radia's PR exit: Business that's attracting plenty of foreign capital but needs smart ideasRadia exited PR biz this week. But the biz hasn't exited Radiagate. ET on Sunday takes a look at a biz that's attracting foreign capital bu...
- How companies figure out what Facebook likesSocial media's written and unwritten rules mean companies have to be very clever. Branding has to be done without any overt branding.
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