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GENERATIVE AI TRADITIONAL MARKETING
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
7 AI Categories Solving Problems Most Businesses Still Struggle WithGenerative AI dominates the headlines, but real AI impact is happening inside enterprises. The ET Most Innovative AI Product Awards 2026 sp...
AI startup Baseten hits $13 billion valuation as Australia's Blackbird makes record betThe round was led by U.S.-based investors Sands Capital and Wellington Management, Baseten said late on Monday. Top Australian venture ca...
Chevron signs pact with Microsoft for powering its Texas data centreChevron and Microsoft have partnered for a 20-year deal to power a Texas data center. The Kilby facility will supply 2.67 gigawatts using G...
Cred’s Kunal Shah is WhatsApp’s new CEOCred founder Kunal Shah will join WhatsApp as its global head after Meta announced a nearly $900 million investment in the fintech firm. Th...
WazirX bets on AI, futures trading to fuel comeback after $235-million hackCryptocurrency exchange WazirX is introducing AI-powered trading tools, advanced trading products and customer experience upgrades followin...
OpenAI alumnus Shyamal Anadkat returns to India, teases AI ventureCalling the current AI wave a "once in a generation opportunity", former OpenAI executive Shyamal Hitesh Anadkat has returned to India, and...
When you judge a book by its AI cover: the debate escalatesReaders have always judged books by their covers. And when covers start looking like they're the result of a handful of prompts instead of ...
AI startups fuel talent war as hiring surges across IndiaIndia's AI startups are experiencing a hiring surge, outpacing the broader tech sector as companies transition from AI experiments to large...
AI, AI Sir! Indian execs back in the classroom for a fresh chapterOnline education companies such as Coursera, Eruditus, upGrad and Simplilearn are reporting a sharp rise in enrolments over the past year $...
Collective Artists Network expands Galleri5 AI Studio with Agentic CanvasCollective Artists Network launches Agentic Canvas, an AI-native creative platform featuring 12 specialized agents that collaborate like a ...
AI-generated ads should be exempt from EU transparency rules, retail association saysThe European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has bee...
Explained: Why Accenture's warning sparked a Rs 1.35 lakh crore meltdown for TCS, Infosys, other IT stocksIndian IT majors faced a brutal sell-off, losing Rs 1.35 lakh crore after Accenture's revenue guidance cut. Structural fears around AI repl...
Family Trusts need a rethink: DPDP, PMLA rules collide with informal promoter structuresIndia's family businesses face a complex succession era due to evolving regulations and generational differences. Law firms like Veritas Le...
ChatGPT’s market share dips below 50%: Key AI trends to knowHit by Google Gemini's continued expansion and Claude's recent growth, ChatGPT's share of the AI assistant market fell below 50% for the fi...
Varya AI video generator by Avataar AI: India’s breakthrough in text-to-video creation technologyVarya by Avataar AI is an AI video generation model that creates videos from simple prompts quickly and cost-effectively. It delivers local...
India leads globally in AI-driven revenue growth expectations: BCG surveyIndian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approa...