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GENZ TRENDS
Luxury watchmakers say Gen-Z buying trends call for bold changesSwiss watchmakers face declining exports and a need for innovation. GenZ consumers seek excitement and emotion over status and brand loyalt...- Why do many Gen Z men wear unwashed clothes before dates? Science behind the ‘pheromone maxxing’ phenomenon explainedAlthough it may seem strange, some Gen Z guys are adopting the unique habit of not taking a shower before a date. According to a Times of I...
- Mamaearth parent Honasa Consumer targets Rs 5,500 cr revenue by FY31Honasa Consumer expects revenue to double to Rs 5,550 crore by FY31. The company also targets an Ebitda margin of 15 percent during the sam...
- ‘I appreciate their entitlement’: Millennial manager shares 3 workplace lessons Gen Z taught himA millennial manager learned valuable lessons from a Gen Z employee, who highlighted the need to protect personal time and understand one’s...
- Indian students are warming up to foreign university campuses at homeIndian students are warming to foreign university campuses in India, with 68% saying they would consider such programmes, an Emeritus study...
- Mount a Bid to Fix Gaspirations: India’s educated unemployed emerge as a new electoral forceIndia's educated youth face frustration as job opportunities lag behind rising aspirations. This growing cohort feels upward mobility is bl...
- India’s beauty & personal care market is estimated to get a $42 billion glow-up by FY31India's beauty market is projected to nearly double to USD 42 billion by 2031. This expansion will make India the fourth-largest global bea...
- Storm in a wine glass: As climate change and young consumers reshape the wine world, can India take advantage?Global wine regions face climate challenges and declining demand. India's wine tourism is experiencing significant growth and expansion. Yo...
- Rakhi rush: Quick commerce sees surge in orders as gifting goes premiumQuick commerce platforms saw a sharp rise in Raksha Bandhan orders, driven by last-minute shopping and growing demand for premium gifts. Ra...
- Swiggy's Food on Train network expands to 201 railway stationsThe Food on Train network now includes Kolhapur, Wardha, Shahdol, Kakinada, Bharatpur, Chittoor, Thanjavur, Raigarh, Jamnagar, Indore and T...
- ‘I looked like a locked pigeon’: Ravi Kishan breaks silence on his viral Gucci walk. Actor-politician reveals why he moved sideways on stageAt a recent event, actor-politician Ravi Kishan humorously addressed his trending 'Gucci walk.' He clarified that the unique sideways movem...
- Acquired new tastes & distastes: India’s health warnings are loud. Its consumption habits are louderDespite health warnings, cigarette production surged 24%, while wine consumption rose 25% among the young. Conversely, production of fruit ...
- AI race is pushing companies deeper into college campusesCompanies are strengthening campus partnerships to develop essential future workforce skills. These collaborations focus on AI, machine lea...
- Gen Z employees seeking more say in how they work, making companies rethink strategyGen Z employees now expect workplace freedom and greater career control. Companies are adapting by offering flexible work and internal mobi...
- AI-skilled job postings more than double in Q1 FY27 as demand spreads beyond tech roles: ReportJob postings for artificial intelligence skills have more than doubled in India. Demand for AI capabilities is now spreading beyond special...
- New-age firms' listing gains fade fast; IT deal renewal in focusHappy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...
- Should ministers have domain expertise? Gen Z protests revive an old debateThe recent wave of protests from Gen Z has sparked significant government actions, leading to both transfers and resignations among officia...
- Think Gen Z is financially careless? Their investing habits say otherwiseGeneration Z places a strong emphasis on balancing experiences and career adaptability while ensuring financial security. This generation i...
- Gen Z job seeker demands daily '30-minute nap' during office hours: IITian CEO explains why this convinced him to offer the jobAn IITian CEO has shared how a Gen Z job candidate openly asked for a 30-minute afternoon nap every day to boost productivity. Instead of r...
- Martial arts, swimming, yoga: Rahul Gandhi shares his fitness routine with Gen Z. Congress leader says staying fit is ‘being persistent and doing it continuously’Rahul Gandhi is actively connecting with Gen Z through genuine social media interactions. Recently, he opened up about his fitness regime, ...
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