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GENZ TRAVEL TRENDS
87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
Hotel giants race to own India’s hottest 'vibe' economyIndia's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies an...
EY, FICCI urge govt to reduce GST rate to 9% on hotel rooms priced above Rs 7,500 per nightA joint report by EY and FICCI suggests lowering the GST on luxury hotel rooms to 9%. This move aims to make India a more competitive touri...
Rs 50 LPA but no latest iPhone or Zara clothes: 27-year-old Bengaluru techie reveals what she spends her money on insteadA 27-year-old Bengaluru techie earning around Rs 50 LPA has gone viral for rejecting the stereotypical luxury lifestyle often linked with h...
Gen Z, affordability drives India's travel boom in 2025: ReportGen Z travellers surged 650 per cent in 2025, hopping across multiple destinations and chasing experiences all year long, according to Clea...
Goa, Kerala remain top winter destinations for Indian travellers: ReportWinter travel is popular for Indians, with about 55 percent planning trips. Goa and Kerala are top destinations. Travelers seek holidays, r...
Gen Z prioritising pay, flexibility, purpose over traditional long-term jobs: ReportIndian young professionals are reshaping workplace expectations. They seek better pay, flexible hours, and work-life balance. Financial sec...
Indian GenZ prioritising pay, flexibility, purpose over traditional long-term jobs: SurveyIndian GenZ is redefining workplace priorities, valuing pay, flexibility, and purpose over traditional long-term employment. They seek blen...
The case for fixed-income investments: What Gen-Z investors should knowFixed-income investments offer Gen-Z investors stability and predictable returns, complementing a diversified portfolio. Experts advise und...
Monsoon travel surges among Gen Z, Millennials as off-season tourism gains momentumIndustry experts report a surge in monsoon travel demand, particularly among Gen Z and Millennials, driven by discounted rates and fewer cr...
Explained: What all Gen-Z should know about mutual fundsGen-Z can smartly manage money by investing in mutual funds. These funds pool money from many investors. Professional managers invest in st...
Young, digital, and debt-averse: Gen Z’s new money mantraContrary to popular belief, Indian Gen Z is prioritizing financial stability. The ET Snapchat Gen Z Index reveals that young Indians are sa...
ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...
Younger travellers ditching tourist hubs for low-key spotsGen Z in India is revolutionizing domestic tourism by favoring authentic, affordable, and offbeat experiences. They seek hidden and lesser-...
Backpacker hostel chain The Hosteller raises Rs 48 crore led by V3 VenturesFounded in 2014, it plans to expand from 2,500 to 10,000 beds across India within 18 months, focusing on property expansion and customer ac...
Myntra sees 460 million customer visits during its festival saleMyntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its outstanding and biggest edition by far, witnessing 46...
Jewellery trendspotting: Weddings will boost sector; Gen-Z purchase choices shaped by brand valuesThe litmus test for the jewellery-purchasing habits of Indians is seen through the prism of weddings.
2019 year of Gen Z: Majority youngsters swipe right on Tinder to find love, look for soulmates who enjoy travel & teaThe 2019 survey showed how Gen Z meets new people in India.