Happy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...

About 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...

Apparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...

E-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...

The ongoing student protests in Delhi are disrupting travel and hospitality, with backpacker hostels reporting a surge in Gen Z bookings wh...

Speaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for...

Indian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...

The second ET Snapchat Gen Z survey reveals key insights into this generation. It examines their values, preferences, and how they are resh...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...

In tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...

India’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...

Brands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...

Myntra's CMO Sunder Balasubramanian highlights the immense business opportunity in targeting Gen Z, who represent over 200 million individu...

Gen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...

The new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...

With the demand for India-made mobile phones on the rise, staffing firms expect handset makers to hire some 60,000 people over the next 6-1...

The American Express Trendex report said that 97% want to spend money on sustainable items.