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GENZ SHOPPING TRENDS
Luxury watchmakers say Gen-Z buying trends call for bold changesSwiss watchmakers face declining exports and a need for innovation. GenZ consumers seek excitement and emotion over status and brand loyalt...- Rakhi rush: Quick commerce sees surge in orders as gifting goes premiumQuick commerce platforms saw a sharp rise in Raksha Bandhan orders, driven by last-minute shopping and growing demand for premium gifts. Ra...
- Acquired new tastes & distastes: India’s health warnings are loud. Its consumption habits are louderDespite health warnings, cigarette production surged 24%, while wine consumption rose 25% among the young. Conversely, production of fruit ...
- New-age firms' listing gains fade fast; IT deal renewal in focusHappy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and threadApparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...
- Flipkart-Netflix deal signals new era of content-commerce partnershipsE-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...
- Gen Z props up Delhi's hostel business as hotels miss corporate travellers amid internet shutdowns, traffic curbsThe ongoing student protests in Delhi are disrupting travel and hospitality, with backpacker hostels reporting a surge in Gen Z bookings wh...
- ET Startup Awards 2025: Myntra must become ‘AI-first’ to win India’s 400 million GenZ consumers, says CEO Nandita SinhaSpeaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for...
- Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...
- What Gen Z really wants: Local labels, global dreams, and AI that saves timeThe second ET Snapchat Gen Z survey reveals key insights into this generation. It examines their values, preferences, and how they are resh...
- ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend moneyThe ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They ...
- Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppersIn tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...
- Gen Z: Brands chase 37.7 crore Indians for the $1.4 trillion money they may spendIndia’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- Gen Z Power: The ‘swipe-up’ generation is exciting business opportunity for Myntra, CMO saysMyntra's CMO Sunder Balasubramanian highlights the immense business opportunity in targeting Gen Z, who represent over 200 million individu...
- App-first Gen Z scripting big shifts in consumption trends: Bernstein reportGen Z in India is driving major shifts in consumption trends, favoring quick commerce delivery and direct-to-consumer brands. This digitall...
- Flipkart targets GenZ users with new offering Spoyl, follows subsidiary MyntraThe new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...
- Mobile makers to hire 60,000 over a year; digital economy to push India GDP: MoS ITWith the demand for India-made mobile phones on the rise, staffing firms expect handset makers to hire some 60,000 people over the next 6-1...
- Vocal for local: Indians turn environment lovers, prioritise spending on sustainable productsThe American Express Trendex report said that 97% want to spend money on sustainable items.
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