As Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...

Indian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...

Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...

New-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.

Happy Wednesday! The government plans to translate legal provisions into software code that enforces compliance by design. This and more in...

Investors are pouring money into quick commerce startups across fashion, beauty, and services. Companies like Firi, Dazzl, and Klydo are se...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Speaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for...

The tie-up strengthens Myntra's international portfolio and Gen Z proposition, aligning Bershka's runway-meets-street aesthetic with India'...

This has brought an end to traditional seasonal cycles, and brands are now launching 12 to 24 micro-collections a year, he said while addre...

In tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...

The report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...

The new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...

"We have seen a demand uptick of over 105% year-on-year in the first half of the year (January-June 2023) in the Gen Z fashion segment," a ...

Myntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...

The Etsy-Depop deal, which would be funded via available liquidity, is expected to close during the third quarter of 2021.

Millennial parents were leading physical shopping activities and the Gen-Z is leading online shopping activities and emerged as enablers in...