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GENZ CONSUMERS IN FASHION
Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
- Contactless card payments on the rise as Indian shoppers swipe less, tap moreIndian shoppers are increasingly opting for contactless 'tap-and-pay' card transactions, with estimates suggesting they now account for up ...
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Nykaa, Honasa Consumer profits pop; Viral 'Cockroach Party' curbed on XNew-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.
- Govt’s new ‘law-to-code’ push; UpGrad’s $1.7 billion valuationHappy Wednesday! The government plans to translate legal provisions into software code that enforces compliance by design. This and more in...
- Early-stage vertical commerce startups continue to draw VC interest across beauty, fashion, servicesInvestors are pouring money into quick commerce startups across fashion, beauty, and services. Companies like Firi, Dazzl, and Klydo are se...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- ET Startup Awards 2025: Myntra must become ‘AI-first’ to win India’s 400 million GenZ consumers, says CEO Nandita SinhaSpeaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for...
- Bershka launches on Myntra, with a Gen Z-first fashion playThe tie-up strengthens Myntra's international portfolio and Gen Z proposition, aligning Bershka's runway-meets-street aesthetic with India'...
- Gen Z’s impatience for trends, demand for constant newness reshaping fashion industry: Thimblerr cofounder Piyush JalanThis has brought an end to traditional seasonal cycles, and brands are now launching 12 to 24 micro-collections a year, he said while addre...
- Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppersIn tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...
- Gen Z consumers prefer brands with social causes: ReportThe report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...
- Flipkart targets GenZ users with new offering Spoyl, follows subsidiary MyntraThe new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and ...
- Gen Z consumers bring in the moolah for many cos"We have seen a demand uptick of over 105% year-on-year in the first half of the year (January-June 2023) in the Gen Z fashion segment," a ...
- Myntra launches fashion portal FWD to tap GenZ shoppersMyntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...
- Etsy to buy fashion reseller Depop for $1.63 billion in Gen-Z pushThe Etsy-Depop deal, which would be funded via available liquidity, is expected to close during the third quarter of 2021.
- Gen-Z outpaces millennials in sales growth for fashion retailers post CovidMillennial parents were leading physical shopping activities and the Gen-Z is leading online shopping activities and emerged as enablers in...
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