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GEN Z SPENDING HABITS
Gen Z employee ignores 20 calls of boss at 2 AM after server crash. Her reply stuns the furious bossIn a striking incident that has caught public attention, a Gen Z systems administrator took a stand against an unexpected on-call policy. A...
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
A 50-year study of 1,037 children found that one childhood skill predicted who stayed healthier, wealthier, and happier as adultsA groundbreaking New Zealand study, now over 50 years old, reveals crucial links between early childhood self-control and adult well-being....
Samsung teases next-gen foldables: Galaxy Z Fold 8, Ultra, Flip 8 expected at UnpackedSamsung is teasing its next-generation foldable phones, with the Galaxy Z Fold 8, Fold 8 Ultra, and Flip 8 widely expected at an upcoming G...
Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
Psychology says people who save shopping bags inside shopping bags aren't cheap, they may simply see value that others overlookPsychology suggests that people who keep shopping bags stored inside other shopping bags are not necessarily being cheap. More often, the h...
HR said every late minute means 10 minutes extra work. Gen Z employee found a loopholeA new office policy designed to curb lateness backfired spectacularly when a Gen Z employee cleverly used its own logic to justify leaving ...
How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...
True Gen Z builds nation, does not question its Constitution: BJP chief Nitin NabinBJP President Nitin Nabin asserted that India's Gen Z are constructive nation-builders, not those challenging the Constitution or culture. ...
Gen Z vs Indian parents: Should today's youth struggle just because their parents had to? Man questions 'romanticizing poverty' attitudeA viral X post has sparked a conversation about whether Gen Z should be expected to face the same struggles as previous generations. The po...
'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
‘What is a vibe?’: Actor Anupam Kher offers a simple take on the popular Gen Z termVeteran actor Anupam Kher humorously tackled the Gen Z term 'vibe,' admitting he's still deciphering its meaning. Sharing photos, he sugges...
Diamonds shine as gold buyers adapt to price volatilityAs Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...
Pakistan's Gen Z taking to investing in stocks in big way, claim stock managersPakistan's Gen Z is driving new accounts on the stock exchange, making up 41% of openings in FY25-26. Despite this surge, overall investmen...
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
Is Gen Z too soft for the modern workplace? Here's why 'friction-maxxing' is essential for workplace skillsGen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...
Chinese proverb of the day: 'A Single Conversation with a Wise Man Is Worth a Month’s Study of Books' teaches how to learn life lesson in today's social media oriented eraChinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...
Psychology says adults who save money in jars or piggy banks are not old-fashioned: Why physically seeing money grow gives the brain a sense of control and securityPsychology suggests that adults who save money in jars or piggy banks are rarely being old-fashioned. More often, they are responding to a ...
Gen Z retires annual holiday, prefers weekend trips, short breaks: ReportIndian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...
Aura farming, cooked, G.O.A.T and more: Billionaire Anil Agarwal tries Gen Z slang trend with his internsVedanta Chairman Anil Agarwal is making waves online by attempting to decode popular Gen Z slang with his interns. In a light-hearted video...