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GEN Z SPENDING HABITS
Akshay Kumar’s son Aarav shops only at thrift stores, has a Rs 4,500 per month job despite father’s Rs 2,500 net worth. Superstar reveals why: ‘He doesn’t believe…’In an interview, superstar Akshay Kumar gushed about his son Aarav’s commitment to living sustainably. Previously, the ‘Khiladi’ had also p...- 70% think Rs 1 crore is enough for retirement; can it meet your retirement goal?Is Rs 1 crore enough for retirement? A new study reveals declining confidence among urban Indians, with many accumulating only 28% of their...
- Credit for the next 50 crore: How PhonePe’s new co-branded cards target India’s underservedAt GFF 2026, PhonePe unveiled a suite of co-branded credit cards with HDFC Bank and SBI, plus the Wishcard for consumers with limited or no...
- Navya Naveli Nanda believes Gen Z has more advantages but faces a different kind of struggles: ‘There is uncertainty’Navya Naveli Nanda believes Gen Z faces a different kind of pressure rather than lacking resilience. Speaking at the launch of Arundhati Bh...
- ‘See you at 8’: Gen Z employee turns manager’s strict work timings rule into an overtime pay lessonIn a clever move, a Gen Z employee turned company policy to her benefit when her manager insisted on early preparations. By claiming overti...
- Navya Naveli Nanda, Amitabh Bachchan’s granddaughter, says young people want purpose, not just profit: What daughter of Rs 32,500-crore Escorts Kubota chief Nikhil Nanda says about Gen ZNavya Naveli Nanda, granddaughter of Amitabh Bachchan and Jaya Bachchan, has said young people today are looking beyond financial success a...
- Gen Z seem richer than they really are, claims Bengaluru man: ‘They splurge Rs 500 on avocado toast but can’t buy…’; studies say it’s not mindless spendingGen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless bu...
- ‘Gen Z doesn’t work?’ Employee says he was still in office at 1 am as entire floor went homeA dedicated Gen Z employee found himself burning the midnight oil to finish month-end tasks solo. He pondered the implications of being ove...
- Jessica Alba turned her Hollywood Hills home “totally green” with salvaged furniture, eco turf, and low-impact materials; the designer later called her the “greenest” celebrity clienty clientJessica Alba has beautifully remodeled her Hollywood Hills residence, emphasizing sustainability and family values. By integrating reclaime...
- Earning Rs 2 lakh a month but scared to tell your parents about spending Rs 500 on ice cream? Financial advisor says you may have a ‘poverty mindset’. Why?Financial advisor Prem Soni says young Indians earning well may still carry their parents’ scarcity-driven money habits. He argues that hid...
- How is Gen Z affording iPhones, cafés and weekend plans on Rs 30,000-50,000? CA explains the uncomfortable truthCA Nitin Kaushik explains why Gen Z’s expensive-looking lifestyle does not necessarily indicate higher wealth. iPhones, branded sneakers, c...
- India is consumer giant Unilever's blueprint for emerging-market growth: CEOUnilever views India as its emerging market growth blueprint, anticipating significant expansion. The company is allocating substantial acq...
- India's retail credit market shifts to rural, GenZ borrowers via digital platformsYounger consumers and rural households are driving India's retail credit market growth. These aspirational borrowers now account for most n...
- Psychology explains the effect of social media on Gen Z’s mental health - how constant comparison, online pressure and endless scrolling can shape self-esteem and well-beingGeneration Z faces both the positive and negative impacts of social media on their lives and mental health. While constant scrolling and co...
- The big Gen Z market taking over how India spends, saves and strategisesIndia's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...
- Gen Z and homeownership: Has the aspiration of this generation to be a homeowner disappeared?Gen Z is not rejecting homeownership. It is becoming more deliberate about the financial equation behind it. For this generation, a sensibl...
- Changing user habits to drive HUL's next growth cycle: MD Priya NairHindustan Unilever is banking on the evolution of household habits for sustainable growth. The advances in LPG adoption and a greater reach...
- Gen Z employee resigned when manager asked her to WFH during sick leave. Fellow Gen Z worker’s stunt goes viral: ‘He wasn’t even ready to…’Unlike millennials, Gen Z employees are in no mood to put up with a lack of work-life balance and the expectation to have no life of their ...
- Luxury watchmakers say Gen-Z buying trends call for bold changesSwiss watchmakers face declining exports and a need for innovation. GenZ consumers seek excitement and emotion over status and brand loyalt...
- The Gen Z spending myth busted: Data show what 5.2 lakh salaried Indians are spending on
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