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GEN Z SHOPPING
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buying- YouTube is now India's prime-time screen, says Gunjan Soni
- Psychology says people who skip self-checkout aren't inefficient; they may be holding onto a small social need the machine quietly erased
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...10 Jun, 2026, 06.09 PM IST
- Every '60s kitchen had a Presto Hot Dogger, and now this single-use appliance is the retro find thrift hunters can't resistThrift stores are seeing a surge in popularity, especially among younger generations. A peculiar find is the Presto Hot Dogger, a 1970s app...10 Jun, 2026, 06.03 PM IST
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...08 Jun, 2026, 05.46 PM IST
- Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...08 Jun, 2026, 05.39 PM IST
- PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefieldsYoung people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PU...03 Jun, 2026, 10.20 PM IST
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...29 May, 2026, 12.33 PM IST
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...28 May, 2026, 12.17 PM IST
- 'Playing the long game': Airbnb CEO Brian Chesky eyes India as one of firm's biggest global marketsAirbnb is committed to a long-term strategy in India, a rapidly growing market. CEO Brian Chesky highlighted significant investments planne...21 May, 2026, 05.47 PM IST
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
- Earn money just by walking? In this country, it's the new extra incomePeople in South Korea are earning small amounts of money by using a fintech app for everyday tasks. This trend highlights financial pressur...13 May, 2026, 01.39 PM IST
- Amazon aims to revolutionize fast delivery with new 30-minute systemAmazon is revealing a new service offering deliveries in 30 minutes or less for an additional charge. This ultrafast delivery, called Amazo...12 May, 2026, 06.11 PM IST
- Drugs at your door: Signs of a disruption taking shape in IndiaIndia Pharmacy Retail Quick Commerce: India's medicine delivery is seeing a change. Quick-commerce apps are making it easier to buy medicin...01 May, 2026, 03.07 PM IST
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...01 May, 2026, 11.42 AM IST
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...27 Apr, 2026, 01.54 PM IST
- Health, hustle and hashtags: What keeps Gen Z tickingThe latest edition of the ET Snapchat Gen Z Index shows India's Gen Z embracing digital convenience, with food delivery rising and homemade...03 Nov, 2025, 10.53 AM IST
- Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...04 Aug, 2025, 01.24 PM IST
- What Gen Z really wants: Local labels, global dreams, and AI that saves timeThe second ET Snapchat Gen Z survey reveals key insights into this generation. It examines their values, preferences, and how they are resh...30 Jul, 2025, 03.48 PM IST
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