After spending nearly 30 years working in insurance, a corporate employee quit her corporate job in her mid-50s and ventured into social me...

Quick commerce platforms saw a sharp rise in Raksha Bandhan orders, driven by last-minute shopping and growing demand for premium gifts. Ra...

A man found himself losing his dream job within moments, and after months of trying to be gainfully employed and failing, he ended up with ...

Indian shoppers increasingly use AI tools for product discovery and purchasing decisions. Many consumers are comfortable with AI-powered re...

India is a fast-growing consumer market and a source of innovation. Its food processing sector connects farmers with consumers seeking qual...

Despite health warnings, cigarette production surged 24%, while wine consumption rose 25% among the young. Conversely, production of fruit ...

Modern Indians are redefining investment strategies; rather than saving first, the youth now prioritise their financial goals before choosi...

The Micro, Small and Medium Enterprises Development (Amendment) Bill was passed by Parliament last week, nearly two decades after the MSMED...

Arizona State University launched a new bachelor's degree in content creation, sparking debate. Many universities are now offering similar ...

Throughout history, ancient Indian cultures embraced intoxicants such as toddy and cannabis, weaving them into the fabric of religious and ...

Happy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...

About 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...

Apparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...

E-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...

An innovative Chinese app called Ant Forest encourages users to adopt greener habits. Everyday low-carbon actions earn users virtual points...

The ongoing student protests in Delhi are disrupting travel and hospitality, with backpacker hostels reporting a surge in Gen Z bookings wh...

South Korean cultural exports like K-pop and K-dramas have significantly boosted India's engagement. This cultural wave now fuels substanti...