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GEN Z SHOPPING
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
Psychology says people who skip self-checkout aren't inefficient; they may be holding onto a small social need the machine quietly erasedSmall, everyday interactions with acquaintances significantly boost happiness and belonging, research reveals. Even brief, warm exchanges w...
Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
Every '60s kitchen had a Presto Hot Dogger, and now this single-use appliance is the retro find thrift hunters can't resistThrift stores are seeing a surge in popularity, especially among younger generations. A peculiar find is the Presto Hot Dogger, a 1970s app...
Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...
PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefieldsYoung people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PU...
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
'Playing the long game': Airbnb CEO Brian Chesky eyes India as one of firm's biggest global marketsAirbnb is committed to a long-term strategy in India, a rapidly growing market. CEO Brian Chesky highlighted significant investments planne...
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
Earn money just by walking? In this country, it's the new extra incomePeople in South Korea are earning small amounts of money by using a fintech app for everyday tasks. This trend highlights financial pressur...
Amazon aims to revolutionize fast delivery with new 30-minute systemAmazon is revealing a new service offering deliveries in 30 minutes or less for an additional charge. This ultrafast delivery, called Amazo...
Drugs at your door: Signs of a disruption taking shape in IndiaIndia Pharmacy Retail Quick Commerce: India's medicine delivery is seeing a change. Quick-commerce apps are making it easier to buy medicin...
How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
$250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
Health, hustle and hashtags: What keeps Gen Z tickingThe latest edition of the ET Snapchat Gen Z Index shows India's Gen Z embracing digital convenience, with food delivery rising and homemade...
Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...
What Gen Z really wants: Local labels, global dreams, and AI that saves timeThe second ET Snapchat Gen Z survey reveals key insights into this generation. It examines their values, preferences, and how they are resh...