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GEN Z REAL ESTATE PLAYBOOK
India real estate attracts USD 2.9 billion in Q2 Calender Year 2026; Chennai, Bengaluru drive 27% inflowsThe report said domestic investments more than doubled to USD 1.33 billion during the quarter, accounting for 46 per cent of the total infl...- Gen Z employee ignores 20 calls of boss at 2 AM after server crash. Her reply stuns the furious bossIn a striking incident that has caught public attention, a Gen Z systems administrator took a stand against an unexpected on-call policy. A...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- RERA Gurugram approves 51 real estate projectsGurugram's RERA has approved 51 real estate projects, amounting to approximately $4 billion in investments from January to June 2026. Notab...
- Samsung teases next-gen foldables: Galaxy Z Fold 8, Ultra, Flip 8 expected at UnpackedSamsung is teasing its next-generation foldable phones, with the Galaxy Z Fold 8, Fold 8 Ultra, and Flip 8 widely expected at an upcoming G...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- HR said every late minute means 10 minutes extra work. Gen Z employee found a loopholeA new office policy designed to curb lateness backfired spectacularly when a Gen Z employee cleverly used its own logic to justify leaving ...
- Godrej Properties buys 47-acre land parcel in Chennai; eyes Rs 500 cr revenueGodrej Properties has made a significant step by purchasing a 47-acre land parcel in South Chennai. The intended development of residential...
- True Gen Z builds nation, does not question its Constitution: BJP chief Nitin NabinBJP President Nitin Nabin asserted that India's Gen Z are constructive nation-builders, not those challenging the Constitution or culture. ...
- Gen Z vs Indian parents: Should today's youth struggle just because their parents had to? Man questions 'romanticizing poverty' attitudeA viral X post has sparked a conversation about whether Gen Z should be expected to face the same struggles as previous generations. The po...
- 'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
- ‘What is a vibe?’: Actor Anupam Kher offers a simple take on the popular Gen Z termVeteran actor Anupam Kher humorously tackled the Gen Z term 'vibe,' admitting he's still deciphering its meaning. Sharing photos, he sugges...
- Pakistan's Gen Z taking to investing in stocks in big way, claim stock managersPakistan's Gen Z is driving new accounts on the stock exchange, making up 41% of openings in FY25-26. Despite this surge, overall investmen...
- India realty investment defies global volatility; institutional inflows rise 23% in H1India's real estate investment surged 23% to $4.33 billion in H1 2026, driven by robust domestic capital. Despite global headwinds, 54 deal...
- Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
- Is Gen Z too soft for the modern workplace? Here's why 'friction-maxxing' is essential for workplace skillsGen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...
- Chinese proverb of the day: 'A Single Conversation with a Wise Man Is Worth a Month’s Study of Books' teaches how to learn life lesson in today's social media oriented eraChinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...
- Gen Z retires annual holiday, prefers weekend trips, short breaks: ReportIndian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...
- GenAI can add $14-17 billion to India's real estate economy: ReportConsultancy firm EY-Parthenon and realtors' apex body CREDAI, in its report 'GenAI in Indian real estate - Scaling the next frontier of inn...
- GenAI could deliver up to 50% higher sales velocity and faster launches for India’s real estate sectorGenerative AI promises to revolutionize Indian real estate, boosting sales velocity by up to 50% and slashing project launch times by 30%. ...
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