Sundar Pichai, Vikas Khanna, Ranbir Kapoor named among TIME's 100 most influential peopleTIME has recognized Google CEO Sundar Pichai, chef Vikas Khanna, actor Ranbir Kapoor, YouTube Chief Neal Mohan, and NYC Mayor Zohran Mamdan...
Gen Z employee eats lunch on camera during online office meeting. Co-founder’s cool reaction steals the showDuring a recent virtual meeting, Anushree, embodying the lively spirit of Gen Z, turned heads and sparked laughter as she joyfully dug into...
From parathas to packaged food: Miranda House students protest menu changesMiranda House hostel students protested menu changes. Parathas and pav bhaji were replaced with sandwiches and biscuits. Rotis were limited...
Phubbing killing pubbing: How phones silence social lifePhubbing, a catchy term for the act of snubbing someone in favor of your phone, is infiltrating social settings like cafés and bars, erodin...
Decoding Gen Z’s experience-first new commerce playbookThe digitally-native Gen Z’s willingness to adopt unique, frictionless services is quietly shaping a new model of commerce. Businesses must...
Why Gen Z is always 'tired' while millennials and Gen X 'powered through': Apollo doctor breaks down the real reason behind youngsters' fatigueA video by Delhi-based Apollo Hospital surgeon Dr Anshuman Kaushal has sparked an online conversation on why younger generations are battli...
ET Snapchat Gen Z Index: Gen Z is turning fitness into a lifestyle, step by stepIndia's Gen Z integrates health into daily life through digital tools and social influence, making fitness an identity cornerstone. This ge...
Health, hustle and hashtags: What keeps Gen Z tickingThe latest edition of the ET Snapchat Gen Z Index shows India's Gen Z embracing digital convenience, with food delivery rising and homemade...
'If you can't eat a meal in peace...': Employee's rants against glorification of extra office hours goes viralA viral video featuring a Gen Z employee ignited a conversation about India's demanding work culture, as she challenged the normalization o...
What is Swiggy’s 99 store for Gen Z and price-conscious users?Swiggy has introduced the '99 store' segment, offering meals at Rs 99 to attract price-conscious and Gen Z consumers, complete with 'eco sa...
Swiggy rolls out '99 store' for Gen Z and price-conscious usersUnder the 99 store, Swiggy will be offering quick-prep dishes at a flat Rs 99 and free delivery on orders under the ‘eco saver’ delivery mo...
Terrified of a recession, Gen Z in U.S turns to fast food deals, dumpster diving, and ChatGPT to cope without breaking the bankYoung adults in the United States are changing how they spend money. Many are worried about the economy and their debts. They are using new...
Younger travellers ditching tourist hubs for low-key spotsGen Z in India is revolutionizing domestic tourism by favoring authentic, affordable, and offbeat experiences. They seek hidden and lesser-...
Gen Z all set to cause major disruptions in India's breakfast market dynamicsGen Z is 'snackifying' breakfast, by "either replacing the meal with a snack or having it as an accompaniment." Also, the frequency of cons...
TagZ Foods sales expand nine-fold, turn cash profitable in FY22"We are looking at creating the largest urban GenZ snack brand which changes the way consumers snack on potato chips, gourmet dips, chocola...
TagZ Foods to enter new snacking categories; expects eight-fold jump in salesThe Bengaluru-based firm, popular for its potato chips, has recently launched gourmet dips and premium bar snacks, as part of its larger st...
Indian parents, children spend the same amount of time playing online games92% of Gen X respondents consider online gaming to be the best pastime.