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GEN Z MARKETING
Haldiram's new diner to bring mithai, namkeen to London's Leicester SquareHaldiram's is launching its first UK restaurant in London's Leicester Square next Thursday. The eatery aims to introduce Indian sweets and ...
Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara TechnologiesRusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures,...
PhonePe, Google Pay duopoly weakens as market share slips below 80%IPO-bound PhonePe saw its market share slip marginally to 46.3% in May, from 46.5% in the same month last year, while Google Pay’s share fe...
Korean food startup Gimi Michi raises $1 million led by IndiaQuotientFounded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...
Gen Z investors lead in mutual fund portfolio switching during periods of uncertainty: ReportGen Z investors are more likely to switch mutual fund portfolios during uncertain market conditions compared to older cohorts, a report sho...
Trackk enters broking as wealthtech startups chase Gen Z investorsGen Z-focused investment platform Trackk is now venturing into broking, offering equity and F&O trading. Shifting from its previous sub-bro...
OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
From TV to radio, Centre proposes common broadcasting regulationsNew draft rules propose a unified regulatory framework for television and radio broadcasting. Private radio stations will now be required t...
ET Alpha Wealth Summit | BSE CEO Sundararaman Ramamurthy on building trust, fighting deepfakes, and why yuva shakti & nari shakti are future of D-StBSE MD & CEO Sundararaman Ramamurthy highlighted India's market evolution from uncertain settlements to a trust-based system, driven by tec...
How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
Canara Bank recovers over half of ₹500 crore Rajesh Exports exposure, CEO outlines growth strategyCanara Bank has recovered over half of its ₹500 crore exposure to Rajesh Exports and is pursuing legal avenues for the remaining amount. Th...
Bitcoin’s biggest challenge isn’t the BTC USD price crash - here’s why most Americans still don’t own cryptoBitcoin ownership 2026 in US analysis: Despite Bitcoin's significant price drop, only 22% of Americans own cryptocurrency, with younger gen...
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
Gen Z mentors flip the corporate learning scriptIndian companies are embracing reverse mentoring and cross-generational learning. This helps employees adapt to artificial intelligence. Yo...
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
‘Promoted, burnt out, or quit quietly?’: Gen Z candidate’s question on job interview gives HR a reality check on modern hiringGen Z employees are changing workplace culture. They seek work-life balance and mental health support. They question toxic environments and...