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GEN Z FASHION
Gen Z’s festive shopping playbook: From Instagram trends and Reddit reviews to upcycling and bargain hunting- In 1896, a railway up Britain's highest Welsh mountain crashed on its opening day; 130 years later, trains still make the 4.7-mile journey to the summit
- Meta's Charm gadget carries CEO Mark Zuckerberg's big AI ambitions
- Quote of the Day by Audrey Hepburn: "The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair. The beauty of a woman is seen..."The quote of the day by Audrey Hepburn "The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she ...19 Sep, 2026, 12.52 AM IST
- Akshay Kumar’s son Aarav shops only at thrift stores, has a Rs 4,500 per month job despite father’s Rs 2,500 net worth. Superstar reveals why: ‘He doesn’t believe…’In an interview, superstar Akshay Kumar gushed about his son Aarav’s commitment to living sustainably. Previously, the ‘Khiladi’ had also p...17 Sep, 2026, 02.14 PM IST
- Poetry finds a new stage on social media as reels bring verse to a wider audiencePoetry now travels beyond books, reaching audiences through social media platforms. Younger generations discover poetry through short-form ...13 Sep, 2026, 07.12 AM IST
- Luxury hotel in Montenegro was once a WWII concentration camp with gasoline barrels as toilets. Now turned into a 32-room resort with swimming pools, spa, and gymAn expensive hotel in Montenegro that is meant to attract high-value guests and patrons and has established itself as a stronghold of luxur...12 Sep, 2026, 04.56 PM IST
- American Eagle shares slump on flat margin outlook, weakness in namesake brandAmerican Eagle experienced a significant drop in shares, attributing the decline to a forecast of stagnant gross margins for the upcoming q...10 Sep, 2026, 09.19 PM IST
- From luxury cars to watches: Why India’s wealthy are spending more on ultra-premium productsIndia’s luxury market is shifting from traditional status symbols towards products that offer craftsmanship, exclusivity, heritage and indi...10 Sep, 2026, 06.13 PM IST
- The big Gen Z market taking over how India spends, saves and strategisesIndia's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...08 Sep, 2026, 01.06 PM IST
- Scent & Style: Why fashion and fragrance are finding common groundFor apparel brands, fragrances are fast emerging as a natural extension of the brand persona and a promise of a sensory experience for the ...07 Sep, 2026, 10.10 AM IST
- ‘Pulse’ check: How PhonePe is turning transaction data into market intelligenceIn an exclusive conversation with The Economic Times, PhonePe’s Karthik Raghupathy explained how PulsePro was born out of demand for postal...04 Sep, 2026, 01.08 PM IST
- Storm in a wine glass: As climate change and young consumers reshape the wine world, can India take advantage?Global wine regions face climate challenges and declining demand. India's wine tourism is experiencing significant growth and expansion. Yo...30 Aug, 2026, 10.58 AM IST
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...13 Aug, 2026, 12.28 AM IST
- From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and threadApparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...10 Aug, 2026, 01.02 PM IST
- Rs 15,000 sneakers, fancy holidays, expensive iPhones: Financial advisor shares why Gen Z is spending more on luxury itemsFinancial advisor Prem Soni says Gen Z’s spending on Rs 15,000 sneakers, expensive iPhones and foreign holidays may reflect the “Lipstick E...07 Aug, 2026, 03.25 PM IST
- Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...30 Jul, 2026, 09.59 AM IST
- Gen Z doesn't always argue: These 10 viral slang phrases say 'no' without saying 'no'In many situations, these phrases help people express disagreement without turning a conversation into a conflict. As psychologists have lo...23 Jul, 2026, 06.21 PM IST
- Amazon rebrands GenZ fashion platform as ‘Serve’Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in s...20 May, 2025, 03.46 PM IST
- Gen Z consumers bring in the moolah for many cos"We have seen a demand uptick of over 105% year-on-year in the first half of the year (January-June 2023) in the Gen Z fashion segment," a ...07 Aug, 2023, 12.49 AM IST
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