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GEN Z ENGAGEMENT
India's Gen Z associates Israel with defence, military strength: SurveyA new survey reveals that nearly half of young urban Indians associate Israel with defense and military strength, while a majority perceive...- I started packing up at 4:58 PM every day after my boss denied my raise; he owns my hours, not a minute moreA viral TikTok video captured an employee leaving precisely at 4:58 PM after being denied a raise, resonating with millions of workers feel...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- The MIT professor who taught the math behind every AI tool for 61 years gave the world something most universities never wouldProfessor Gilbert Strang taught linear algebra for 61 years. His free online lectures, part of MIT OpenCourseWare, reached millions globall...
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.
- 'I was promoted by playing video games instead of working': Remote employee quits after return-to-office mandate, gets promoted anywayA software professional's viral story highlights widespread employee disengagement. Corporate reorganizations and forced return-to-office p...
- 'No arguments, no threats': Gen Z tenant denied security deposit refund teaches the housowner a lesson he won't forget through his actionsA Gen Z tenant's alleged response to a deposit dispute has caught attention online. According to a widely shared account, the tenant printe...
- 87% of Indian Gen Z prefer short trips & weekend breaks over long vacations: ReportThe tourism sector is undergoing a dynamic shift as a preference for trips that last under a week, with weekend breaks and short getaways d...
- Nepal delegation led by Rabi Lamichhane to visit India on June 1A delegation from Nepal's Rastriya Swatantra Party, led by Rabi Lamichhane, will visit India starting June 1. They will meet with BJP Presi...
- Hybrid work to dominate, but 'intentional' office days will define careers: ReportIndia's workplaces are moving towards a hybrid model with clearer guidelines. Office days will focus on collaboration and visibility, boost...
- Psychology says adults who take the long way home aren't avoiding anyone. They're just giving one role time to end before another begins.The journey home offers a vital break. It provides a buffer zone, allowing minds to detach from work stress. This 'liminal space' is essent...
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- Banks need to act fast as customers turn to AI for stock picks and savings yields: McKinsey & CompanyCustomers are embracing generative AI at an unprecedented pace. This rapid adoption is outpacing traditional technologies, leaving banks wi...
- PIL against ‘Cockroach Janta Party’ filed in Supreme Court; CBI probe into ‘fake advocates’ soughtA Supreme Court PIL targets the 'Cockroach Janta Party' for allegedly exploiting judicial remarks for commercial gain. The petition also ca...
- 'Gen Z will shatter PM's arrogance': Rahul Gandhi slams govt over CBSE OSM rowRahul Gandhi alleges malpractice in the CBSE's On-Screen Marking system. He claims the Modi government fears questioning youth. The Educati...
- Gen Z is normalising therapy at work: ReportWorkplace mental wellness use in India has surged 44% since 2023. Young employees, aged 20-25, are leading this trend, showing a significan...
- ‘It is just how I am wired’: Gen Z employee gives honest answer to manager who called her ‘anti-social’ for wearing headphones at workA Gen Z employee's use of headphones to boost concentration sparked a workplace dispute. Her manager perceived it as antisocial, while she ...
- Who is rapper Santy Sharma? What did he say about ‘Cockroach Janta Party’ that created a buzz on Instagram?Rapper Santy Sharma dismisses the viral 'Cockroach Janta Party' trend as mere internet drama, not a genuine movement. He urges focus on rea...
- Cockroach Janta Party has 80% Pak-Bangladesh followers, claim netizens; 94% are Indians, says Abhijeet DipkeCockroach Janta Party followers: A new Gen-Z group, Cockroach Janta Party (CJP), has rapidly gained millions of Instagram followers, surpas...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
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