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GEN Z DRINKING TRENDS
Bata India says new product lines to drive growth, reiterates target to double turnover by 2030By 2030, Bata India plans to achieve remarkable growth by doubling its turnover and profits. To attract a younger demographic, the company ...- While the world nursed a hangover, India ordered another roundIndia’s alcohol consumption rose 10% in the first half of 2026, even as volumes across 21 major markets fell 1%, according to IWSR data sha...
- India begins pouring in a bigger glass when global alcohol demand takes a hitAlcohol consumption in India increased by 10% in early 2026, contrasting with declines in other major markets. Beer led the growth, with a ...
- Wigmakers have bad hair days as Tirumala tresses get dyedAt Tirumala temple in Andhra Pradesh, the collection of natural black hair has significantly decreased in recent years. This decline is att...
- Over half of consumers use AI for wellness, yet concerns over accuracy persist: McKinseyMore than half of consumers use artificial intelligence for wellness, yet 40 per cent of United States consumers worry its advice may be in...
- India’s new wealth rituals: What are millennials and Gen Z buying on Dhanteras?Dhanteras investing is evolving from physical gold purchases toward diversified digital portfolios. Younger investors are embracing gold ET...
- RSS defends SIR as necessary for accurate voter lists, urges dialogue with youth amid protestsRSS general secretary Dattatreya Hosabale defended the ongoing SIR, stating that it is essential for accurate voter lists. While opposition...
- 'Mogging’ named word of the year by Collins English Dictionary: What the viral Gen Z slang really means?Collins English Dictionary proudly announces 'mogging' as the Word of the Year for 2026. This vibrant slang, frequently embraced by younger...
- Matcha moment: A Japanese tea brews up a $96 million flavour in IndiaMatcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 mi...
- No free electricity for Bihar taxpayers? CM appeals to income-tax payers to surrender 125-unit benefit and support state's developmentBihar Chief Minister Samrat Choudhary has appealed to financially well-off residents and income-tax payers to voluntarily surrender their b...
- Election Day 2026: How Trump-backed Gen Z Republicans plan to disrupt Washington, and what their rise could mean for the GOP’s futureYoung Republicans are emerging as candidates for Congress, promoting anti-establishment views within the party. Joe Mitchell, a 29-year-old...
- At INDIA bloc rally, Mamata extends support to CJP, Gen Z; says Bengal victim of SIRMamata Banerjee expressed support for CJP leadership and Gen Z activists at a recent rally. She accused the BJP of manipulating elections t...
- Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinseyIn India, Millennials are leading the adoption of artificial intelligence for shopping, with 84 percent using AI tools. Gen Z follows close...
- Gen Z rewrites festive gifting with AI-assisted picks, artisanal hampers and self-giftingGen Zers are embracing self-gifting while shopping for family and friends. Personalised gifts reflecting interests and lifestyles are becom...
- Gen Z protests reach Germany as thousands join Halloween ralliesThousands of young people in Germany joined demonstrations to demand better education and lower living costs. Instigated by a movement call...
- She once dreamed of arguing cases in a courtroom but ended up fixing ski lifts in mountains of Utah, despite not knowing how to change her car’s oil. Today, this Gen Z earns more than she expected, lives in her own apartment and achieved financial independenceVictoria Madsen left college to become a ski lift mechanic in Utah after realizing financial independence. She has worked for five years an...
- Gen Z protests reach Germany as over 160,000 expected at Halloween ralliesOver 160,000 individuals are anticipated to participate in protests across 34 cities in Germany on Saturday. Organised by Gen Z regelt, the...
- Billionaire Mark Cuban, who started his career selling garbage bags, advises Gen Z not to chase the ‘perfect job’Mark Cuban Gen Z career advice: Mark Cuban encourages Gen Z to embrace any job instead of waiting for the ideal one. He stresses the import...
- Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...
- What is maxxing? Meaning, history and why it beat unc and affordability to become 2026 Word of the YearFrom improving physical appearance to optimising sleep and AI use, “maxxing” has become shorthand for pursuing something to its fullest. Di...
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