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GEN Z CREATORS
Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...01 Jul, 2026, 12.42 PM IST- 'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...28 Jun, 2026, 12.39 PM IST
- Psychology says waiting until the last minute to work is not laziness: How deadlines and time pressure trick the brain into finally taking actionPsychology suggests that people who only become productive when deadlines are approaching are rarely lazy. More often, they are relying on ...21 Jun, 2026, 04.38 PM IST
- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...21 Jun, 2026, 11.53 AM IST
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...18 Jun, 2026, 12.36 PM IST
- Steven Schwartz, Whop founder who sold water on China's streets, created 650 millionaires. Meet the 26-year-old grabbing headlinesSteven Schwartz, a 26-year-old entrepreneur, co-founded Whop, a social commerce platform now valued at $1.6 billion. He once sold water on ...17 Jun, 2026, 07.12 PM IST
- Psychology says many adults are not afraid of failure, they are afraid of disappointing their parents: Why one wrong career, marriage, or life choice can feel like betrayalPsychology says people tend to heal more effectively when they can make sense of their experiences and fit them into a clear, meaningful st...15 Jun, 2026, 05.11 PM IST
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...08 Jun, 2026, 02.24 PM IST
- AI video startup TrueFan raises $10 million led by Baring PE, Z3PartnersGurugram's TrueFan AI secured $10 million, valuing it at $40 million, to fuel its AI-generated video platform. Serving over 100 enterprises...04 Jun, 2026, 12.04 PM IST
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...03 Jun, 2026, 10.48 AM IST
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...29 May, 2026, 12.33 PM IST
- Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...29 May, 2026, 09.15 AM IST
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...28 May, 2026, 12.17 PM IST
- Who is rapper Santy Sharma? What did he say about ‘Cockroach Janta Party’ that created a buzz on Instagram?Rapper Santy Sharma dismisses the viral 'Cockroach Janta Party' trend as mere internet drama, not a genuine movement. He urges focus on rea...24 May, 2026, 09.44 AM IST
- What does ‘clock it’ mean? All about the viral trend used by Delhi Police to promote cyber safetyDelhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...22 May, 2026, 10.31 PM IST
- Wired earphones are back: Why global celebrities are suddenly ditching Bluetooth budsWired earphones are making a surprising return in 2026. Celebrities and everyday users are embracing them for better sound and fewer chargi...18 May, 2026, 02.46 PM IST
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
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