India's kirana market has seen new-age consumer brands expand their market share to nearly 22%. This increase has impacted the dominance of...

Indian stock markets saw a notable recovery after early losses on Monday. Sensex rose nearly 483 points, while Nifty gained over 153 points...

Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...

E-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...

Celebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...

Technology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...

Gen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...

India's luxury market is projected to surpass $12 billion by 2028, reflecting a significant shift in consumer behavior. Millennials and Gen...

Myntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...

Indian Consumer Spending Trends: Indian households are increasingly shifting their consumption patterns, which reflects a richer variety of...

Players like Amazon and Flipkart are using their quick commerce arms for sales and increasing their salience on the platform, which saw 4 t...

E-commerce companies in India sold about Rs 24,000 crore in the first two days of festive sales. Mobile phones accounted for the largest sh...

While AI can be utilized for research, some financial experts are skeptical about the legal responsibilities of the technology. Certified f...

GAIL (India) has launched the second season of its consumer awareness campaign called Wah Kya Energy Hai. The campaign includes four short ...

Alix Earle's recent comment about never reading a book triggered a broader debate regarding Gen Z and reading habits. While some studies re...

Ube, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor ...