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GEN Z CONSUMERS
Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting for- Every '60s kitchen had a Presto Hot Dogger, and now this single-use appliance is the retro find thrift hunters can't resist
- Gen Z's love for cold coffee has brands chasing beverage boom
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....09 Jun, 2026, 07.42 PM IST
- Bitcoin’s biggest challenge isn’t the BTC USD price crash - here’s why most Americans still don’t own cryptoBitcoin ownership 2026 in US analysis: Despite Bitcoin's significant price drop, only 22% of Americans own cryptocurrency, with younger gen...09 Jun, 2026, 06.14 PM IST
- India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...09 Jun, 2026, 02.34 PM IST
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...08 Jun, 2026, 05.46 PM IST
- Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...08 Jun, 2026, 05.39 PM IST
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...08 Jun, 2026, 02.24 PM IST
- India Inc hikes prices, shrinks packs as Iran war squeezes marginsIndian businesses face mounting pressure from soaring oil, freight, and insurance costs. Companies are increasing prices and reducing produ...08 Jun, 2026, 07.39 AM IST
- Everyone owned it in the '80s, and now it's the thrift store find we all want in our homesRattan and wicker furniture, once overlooked, is now a highly desirable trend, offering warmth and texture to homes. Distinguishing between...04 Jun, 2026, 02.18 PM IST
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...04 Jun, 2026, 12.00 AM IST
- PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefieldsYoung people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PU...03 Jun, 2026, 10.20 PM IST
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...03 Jun, 2026, 10.48 AM IST
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.02 Jun, 2026, 07.50 PM IST
- Gap, American Eagle fall as brand troubles weaken annual forecastsThe results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...29 May, 2026, 07.42 PM IST
- Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...29 May, 2026, 09.15 AM IST
- Banks need to act fast as customers turn to AI for stock picks and savings yields: McKinsey & CompanyCustomers are embracing generative AI at an unprecedented pace. This rapid adoption is outpacing traditional technologies, leaving banks wi...27 May, 2026, 01.09 PM IST
- upGrad appoints former JioStar executive Mukesh Mundra as CFOupGrad announced the appointment of Mukesh Mundra as its new Chief Financial Officer. Based in Mumbai, Mundra will oversee the company's fi...26 May, 2026, 12.15 PM IST
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
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