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GEN Z CONSUMERS
Navi eyes Rs 3,000-crore IPO; inside IT CEOs’ paySachin Bansal’s Navi is preparing to return to the public markets by the March quarter of FY27. This and more in today’s ETtech Morning Dis...- Rapid fashion delivery startup Klydo shuts down operationsFounded in September 2025 by former Udaan senior executives Pradeep Yadav and Ankit Agarwal, Klydo delivered clothing, accessories, footwea...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Coloured gemstones prices rise 20% as demand surges; gold, silver prices declineColoured gemstone jewellery is seeing a surge in popularity, with prices rising 20% year-on-year as affluent consumers favour these vibrant...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Samsung teases next-gen foldables: Galaxy Z Fold 8, Ultra, Flip 8 expected at UnpackedSamsung is teasing its next-generation foldable phones, with the Galaxy Z Fold 8, Fold 8 Ultra, and Flip 8 widely expected at an upcoming G...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...
- 'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
- Diamonds shine as gold buyers adapt to price volatilityAs Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...
- Crude at $65, consumption boom, and the Rupee's new shield: Dinshaw Irani's big market callsIndia's economic headwinds are easing, with falling crude oil prices and a stabilizing rupee poised to boost the market. Helios Mutual Fund...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Natural diamonds are shining again as De Beers-led supply cuts lift pricesNatural diamond prices are experiencing a significant rebound, climbing 5-8% year-on-year, driven by reduced supply from major miners and r...
- Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
- ITC bulking up with products rich in protein and fibre: Sanjiv Puri“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will...
- India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...
- IPO-bound Advit Jewels plans 30 retail showrooms under Rambhajo brand in 3 yearsAdvit Jewels is set to expand its consumer reach by launching 30 new retail showrooms across India within the next three years. This expans...
- Korean food startup Gimi Michi raises $1 million led by IndiaQuotientFounded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...
- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
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