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GEN Z CONSUMERS
Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinseyIn India, Millennials are leading the adoption of artificial intelligence for shopping, with 84 percent using AI tools. Gen Z follows close...- Gen Z brands are breaching the last citadel of legacy consumer firmsIndia's Gen Z and D2C brands are challenging FMCG giants like Hindustan Unilever, ITC and Marico by expanding into kirana stores. New-age b...
- Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...
- Kirana stores make room for new generation FMCG brands as they muscle past legacy giantsIndia's kirana market has seen new-age consumer brands expand their market share to nearly 22%. This increase has impacted the dominance of...
- Ahead of Market: 10 things that will decide stock market action on TuesdayIndian stock markets saw a notable recovery after early losses on Monday. Sensex rose nearly 483 points, while Nifty gained over 153 points...
- Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...
- Reel deal: The next big thing in online shopping is playing on your screenE-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...
- Celebrity-endorsed TV ad volumes fall 17% as sports stars gain groundCelebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...
- Technology overtakes brand in influencing India’s car-buying decisions: ReportTechnology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...
- Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain groundGen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...
- Luxe redux, it's a pleasure: Luxury retail in India is moving away from 'dictatorial' exclusivity to 'collaborative' empathyIndia's luxury market is projected to surpass $12 billion by 2028, reflecting a significant shift in consumer behavior. Millennials and Gen...
- Looksmaxxing blurs line between essential and discretionary for GenZ shoppers: Myntra HeadMyntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...
- AI agents are the next race in consumer AI
- Wallet war: More new things are fighting for every rupee Indians earnIndian Consumer Spending Trends: Indian households are increasingly shifting their consumption patterns, which reflects a richer variety of...
- Ecommerce firms sell goods worth Rs 24,000 crore in first two days of festive sales: RedseerPlayers like Amazon and Flipkart are using their quick commerce arms for sales and increasing their salience on the platform, which saw 4 t...
- E-commerce festive sales touch Rs 24,000 crore in first two days, mobiles leadE-commerce companies in India sold about Rs 24,000 crore in the first two days of festive sales. Mobile phones accounted for the largest sh...
- Personal Finance tips: More and more American younger generations are taking financial guidance from AI, experts want them to remember few pointsWhile AI can be utilized for research, some financial experts are skeptical about the legal responsibilities of the technology. Certified f...
- GAIL launches Season 2 of ‘Wah Kya Energy Hai’ campaign with new anthemGAIL (India) has launched the second season of its consumer awareness campaign called Wah Kya Energy Hai. The campaign includes four short ...
- Is Gen Z really abandoning books? TikTok influencer Alix Earle’s viral admission sparks massive debate; What are Gen Z's preferences?Alix Earle's recent comment about never reading a book triggered a broader debate regarding Gen Z and reading habits. While some studies re...
- Meet ube, the purple yam hoping to become India’s next matchaUbe, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor ...
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