New-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...

Natural diamond prices are experiencing a significant rebound, climbing 5-8% year-on-year, driven by reduced supply from major miners and r...

Generative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...

Gen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...

Chinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...

“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will...

Indian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...

Vedanta Chairman Anil Agarwal is making waves online by attempting to decode popular Gen Z slang with his interns. In a light-hearted video...

India's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...

Advit Jewels is set to expand its consumer reach by launching 30 new retail showrooms across India within the next three years. This expans...

Helios India is steering clear of IT stocks, citing AI's disruptive potential, and instead champions India's domestic consumption. The firm...

Rusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures,...

African Proverb of the Day teaches that size and status do not determine impact. Even the smallest actions and individuals can create signi...

Founded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...

Young moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...

OnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...

Young consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...