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GEN Z COMMERCE
Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- UK competition watchdog launches probe into eBay's purchase of DepopThe deal was announced earlier this year and is expected to help Etsy double down on its core handmade and vintage goods marketplace in p...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- KVIC eyes Rs 2.51 lakh crore sales in FY27; plans revamped Khadi e-commerce portal for Gen ZThe Khadi and Village Industries Commission has achieved a historic turnover of over Rs 1.87 lakh crore for the first time. This marks a si...
- Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...
- Nykaa, Honasa Consumer profits pop; Viral 'Cockroach Party' curbed on XNew-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.
- Govt’s new ‘law-to-code’ push; UpGrad’s $1.7 billion valuationHappy Wednesday! The government plans to translate legal provisions into software code that enforces compliance by design. This and more in...
- Early-stage vertical commerce startups continue to draw VC interest across beauty, fashion, servicesInvestors are pouring money into quick commerce startups across fashion, beauty, and services. Companies like Firi, Dazzl, and Klydo are se...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Amazon aims to revolutionize fast delivery with new 30-minute systemAmazon is revealing a new service offering deliveries in 30 minutes or less for an additional charge. This ultrafast delivery, called Amazo...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Will stablecoins replace Visa and Mastercard? $719 trillion forecast signals major shift in global payments by 2035Stablecoin forecast 2035 explained: Stablecoin transactions could hit $719 trillion by 2035. This surge is fueled by younger generations em...
- Drugs at your door: Signs of a disruption taking shape in IndiaIndia Pharmacy Retail Quick Commerce: India's medicine delivery is seeing a change. Quick-commerce apps are making it easier to buy medicin...
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
- Smartphone buyers prioritise AI, performance and style over specs aloneIndian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
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