Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

A groundbreaking New Zealand study, now over 50 years old, reveals crucial links between early childhood self-control and adult well-being....

India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...

Coca-Cola has invited investment banks to pitch for roles in the planned IPO of its Indian bottling arm, Hindustan Coca-Cola Beverages, in ...

Samsung is teasing its next-generation foldable phones, with the Galaxy Z Fold 8, Fold 8 Ultra, and Flip 8 widely expected at an upcoming G...

A 19-year-old has bypassed IIT Delhi's prestigious academic path for a software engineering role at Microsoft. Ashish Kumar Verma, already ...

India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...

A new office policy designed to curb lateness backfired spectacularly when a Gen Z employee cleverly used its own logic to justify leaving ...

BJP President Nitin Nabin asserted that India's Gen Z are constructive nation-builders, not those challenging the Constitution or culture. ...

A viral X post has sparked a conversation about whether Gen Z should be expected to face the same struggles as previous generations. The po...

Entrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...

Veteran actor Anupam Kher humorously tackled the Gen Z term 'vibe,' admitting he's still deciphering its meaning. Sharing photos, he sugges...

Pakistan's Gen Z is driving new accounts on the stock exchange, making up 41% of openings in FY25-26. Despite this surge, overall investmen...

Generative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...

Gen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...

Chinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...

Indian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...