India's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking auth...

India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...

Online delivery platforms and restaurants experienced increased orders ahead of the FIFA World Cup final. Quick commerce apps offered disco...

Battlegrounds Mobile India launches its 5th Anniversary Edition update with major global franchise collaborations. The game is evolving int...

India's retail investing growth is structural, driven by demographics and financialization. Digital broking will focus on informed decision...

The Mumbai-based startup plans to use the funding to launch new products, expand its team and strengthen its supply chain. Its debut natura...

Younger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...

Tata Capital's acquisition of an 88.6% stake in Kerala-based Yogloans signals growing confidence in India's fast-expanding gold loan market...

Zostel asked Sebi to review Oyo’s IPO filings, escalating their dispute over the Zo Rooms acquisition. This and more in today's ETtech Top ...

Seller commission refers to the fee digital commerce companies charge sellers for enabling product sales on the platform. This fee ranges f...

India's wellness market, valued at over $150 billion, is set for growth fueled by rising health consciousness and disposable incomes. EBG G...

Founded in September 2025 by former Udaan senior executives Pradeep Yadav and Ankit Agarwal, Klydo delivered clothing, accessories, footwea...

Entrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...

Coloured gemstone jewellery is seeing a surge in popularity, with prices rising 20% year-on-year as affluent consumers favour these vibrant...

Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...

Entrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...