Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...

Celebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...

Technology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...

Gen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...

India's luxury market is projected to surpass $12 billion by 2028, reflecting a significant shift in consumer behavior. Millennials and Gen...

Myntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...

Online sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P G...

Indian Consumer Spending Trends: Indian households are increasingly shifting their consumption patterns, which reflects a richer variety of...

Joosep Seitam began earning money as a teenager by doing lawn and garden work in Estonia. He later moved into online sales and digital mark...

Meesho shares rallied as much as 5% after the company reported a 75% year-on-year jump in Day 1 orders during its Mega Blockbuster Sale 202...

A university faculty member recently interacted with Gen Z students, delving into their goals and ambitions. The students voiced a clear ne...

GAIL (India) has launched the second season of its consumer awareness campaign called Wah Kya Energy Hai. The campaign includes four short ...

De Beers aims to establish 100 Forevermark stores across India by 2030 to capitalize on the growing demand. Current demand for diamonds is ...

Youth-led protests have prompted political parties to engage Gen Z through informal outreach methods, combining traditional and modern appr...

Brick-and-mortar retail is not declining but evolving, as stores take on new roles as logistics hubs, experiential destinations, and powerf...

Millennials are experiencing a midlife crisis defined less by one dramatic event and more by several anxieties arriving at once: ageing bod...

Ube, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor ...