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GEN Z BRANDS
Gen Z brands are breaching the last citadel of legacy consumer firmsIndia's Gen Z and D2C brands are challenging FMCG giants like Hindustan Unilever, ITC and Marico by expanding into kirana stores. New-age b...- Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...
- Kirana stores make room for new generation FMCG brands as they muscle past legacy giantsIndia's kirana market has seen new-age consumer brands expand their market share to nearly 22%. This increase has impacted the dominance of...
- Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...
- Celebrity-endorsed TV ad volumes fall 17% as sports stars gain groundCelebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...
- Technology overtakes brand in influencing India’s car-buying decisions: ReportTechnology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...
- Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain groundGen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...
- Luxe redux, it's a pleasure: Luxury retail in India is moving away from 'dictatorial' exclusivity to 'collaborative' empathyIndia's luxury market is projected to surpass $12 billion by 2028, reflecting a significant shift in consumer behavior. Millennials and Gen...
- Looksmaxxing blurs line between essential and discretionary for GenZ shoppers: Myntra HeadMyntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...
- Diwali Sale 2026: Buying fridge, AC, or washing machine online? Here’s how to get the best deal on big appliances and save moreOnline sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P G...
- Wallet war: More new things are fighting for every rupee Indians earnIndian Consumer Spending Trends: Indian households are increasingly shifting their consumption patterns, which reflects a richer variety of...
- Joosep Seitam at the age of 19 built men's jewelry e-commerce brand Icecartel, clients include Rick Ross, BigXthaPlug, Trippie ReddJoosep Seitam began earning money as a teenager by doing lawn and garden work in Estonia. He later moved into online sales and digital mark...
- Meesho shares surge 5% as strong festive sales, Q2 biz update boost sentiment. Should you buy?Meesho shares rallied as much as 5% after the company reported a 75% year-on-year jump in Day 1 orders during its Mega Blockbuster Sale 202...
- Gen Z stereotypes are wrong, every generation shares the same human needsA university faculty member recently interacted with Gen Z students, delving into their goals and ambitions. The students voiced a clear ne...
- GAIL launches Season 2 of ‘Wah Kya Energy Hai’ campaign with new anthemGAIL (India) has launched the second season of its consumer awareness campaign called Wah Kya Energy Hai. The campaign includes four short ...
- De Beers to open 100 Forevermark stores in India by 2030De Beers aims to establish 100 Forevermark stores across India by 2030 to capitalize on the growing demand. Current demand for diamonds is ...
- From T-shirts to ramp walks, political parties rethink how they woo Gen ZYouth-led protests have prompted political parties to engage Gen Z through informal outreach methods, combining traditional and modern appr...
- The Comeback of the Physical Store—and What It Means for Your BusinessBrick-and-mortar retail is not declining but evolving, as stores take on new roles as logistics hubs, experiential destinations, and powerf...
- The millennial midlife crisis: It is Zindagi Na Milegi Dobara minus Spain, minus skydiving and minus, frankly, the menMillennials are experiencing a midlife crisis defined less by one dramatic event and more by several anxieties arriving at once: ageing bod...
- Meet ube, the purple yam hoping to become India’s next matchaUbe, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor ...
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