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GEN Z BRANDS
Jantar Mantar now a delivery address: From biscuits to bandages, Swiggy, Zomato, Blinkit, Zepto rush orders to protest siteFood delivery platforms now list Jantar Mantar as a protest site address. Order values and frequency have surged significantly day-on-day s...- Samsung expands foldable lineup with Galaxy Z Fold8, Fold8 Ultra and Flip8 - bets bigger on AI-driven experiences. Learn the price and specs hereSamsung has launched three new foldable smartphones, including the Galaxy Z Fold8 Ultra. These devices feature advanced AI capabilities and...
- Seven boys widened India's door to South Korea and everything changedSouth Korean cultural exports like K-pop and K-dramas have significantly boosted India's engagement. This cultural wave now fuels substanti...
- From Assam to Nilgiri: How regional teas are becoming premium brandsIndia's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking auth...
- Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...
- FIFA World Cup final drives online sales for D2C brands and restaurantsOnline delivery platforms and restaurants experienced increased orders ahead of the FIFA World Cup final. Quick commerce apps offered disco...
- The Future of Gaming Is Platformisation': KRAFTON India on BGMI's Biggest Update YetBattlegrounds Mobile India launches its 5th Anniversary Edition update with major global franchise collaborations. The game is evolving int...
- ETMarkets Smart Talk | India's retail investing boom is structural, 40 crore demat accounts possible in 10 years: Sandeep NayakIndia's retail investing growth is structural, driven by demographics and financialization. Digital broking will focus on informed decision...
- D2C footwear brand Built raises $2 million funding led by Tanglin Venture PartnersThe Mumbai-based startup plans to use the funding to launch new products, expand its team and strengthen its supply chain. Its debut natura...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- Tata Capital joins the race to own a piece of India's dormant wealthTata Capital's acquisition of an 88.6% stake in Kerala-based Yogloans signals growing confidence in India's fast-expanding gold loan market...
- Zostel hits Oyo IPO filings; PhonePe’s new CTOZostel asked Sebi to review Oyo’s IPO filings, escalating their dispute over the Zo Rooms acquisition. This and more in today's ETtech Top ...
- No strings attached: Flipkart cuts seller fees for fashionSeller commission refers to the fee digital commerce companies charge sellers for enabling product sales on the platform. This fee ranges f...
- India's wellness industry poised for growth amid focus on preventive healthcare, rising income: EBG Group chiefIndia's wellness market, valued at over $150 billion, is set for growth fueled by rising health consciousness and disposable incomes. EBG G...
- Rapid fashion delivery startup Klydo shuts down operationsFounded in September 2025 by former Udaan senior executives Pradeep Yadav and Ankit Agarwal, Klydo delivered clothing, accessories, footwea...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Coloured gemstones prices rise 20% as demand surges; gold, silver prices declineColoured gemstone jewellery is seeing a surge in popularity, with prices rising 20% year-on-year as affluent consumers favour these vibrant...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- 'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
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