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GEN Z PANDEMIC
Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...- 'I was promoted by playing video games instead of working': Remote employee quits after return-to-office mandate, gets promoted anywayA software professional's viral story highlights widespread employee disengagement. Corporate reorganizations and forced return-to-office p...
- Psychology says adults who take the long way home aren't avoiding anyone. They're just giving one role time to end before another begins.The journey home offers a vital break. It provides a buffer zone, allowing minds to detach from work stress. This 'liminal space' is essent...
- Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...
- 'My workplace introduced a new productivity metric that literally measures how long my mouse isn't moving': The remote worker's story that exposed a crisis hiding in millions of American officesRemote workers are facing intrusive surveillance, with software flagging legitimate work as 'idle' time. One employee was told to fake mous...
- India is the future and will be one of the biggest markets for us: Airbnb CEO Brian CheskyAirbnb is significantly expanding its presence in India, driven by a large Gen Z population and the potential of AI. The company aims to be...
- 'Playing the long game': Airbnb CEO Brian Chesky eyes India as one of firm's biggest global marketsAirbnb is committed to a long-term strategy in India, a rapidly growing market. CEO Brian Chesky highlighted significant investments planne...
- Amazon aims to revolutionize fast delivery with new 30-minute systemAmazon is revealing a new service offering deliveries in 30 minutes or less for an additional charge. This ultrafast delivery, called Amazo...
- How to boil an egg is the top Google query in the world: Top data reveals what people are secretly searching behind closed doors and what does this trend mean?Google searches reveal a surprisingly emotional side of humanity, with millions seeking answers to basic life skills and how to support lov...
- Gen Z conspiracy: China thinks the West is pushing its youth to quitIn a cultural shift, many young Chinese individuals are opting for 'lying flat'—a lifestyle choice that rejects pressures of constant work ...
- View: Why Indian companies don’t want to invest in IndiaIndian companies are not investing as much as the government expects them to. Despite tax cuts and infrastructure spending, businesses have...
- Why Gen Z is getting fired so fast in the AI job market, says reportA new report says many Gen Z workers are facing job struggles as companies change hiring rules in the AI era. Experts say the issue is link...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Is Gen Z getting ‘dumber’? Video explains why IQ may be falling for the first time in human historyYoung adults, Gen Z, might be experiencing a decline in cognitive skills compared to their parents. This trend, observed by neuroscientists...
- Philips looks to step up play in India’s growing discretionary marketPhilips says global macroeconomic volatility has hit businesses over the past five years, but underlying demand trends are still supporting...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- Why Gen Z Questions Norms That Millennials AcceptedYounger generations are reshaping work attitudes, prioritizing transparency and questioning traditional long hours and delayed recognition....
- Job applications of many Gen Z aspirants rejected or cancelled during second wave in India: ReportThe study shows that nearly 70 per cent of Gen Z job applicants did not get a positive response after waiting for long periods while a simi...
- Five in 10 Gen Z Indians want employers to value skills when hiring: SurveyThe study dives deep to understand how the pandemic affected the careers and education plans of India’s youth, and what barriers they face ...
- Creative and committed, Gen-Z use their networking skills, tech know-how & art to build a better post-Covid worldThis generation understands the power of social networks.
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