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From tarmac Garba to towel theft: As Indian tourists go viral for all wrong reasons, here are 9 travel rules to avoid becoming the next internet horror story- When Alpha Beats Gamma: Kids of the algorithm age reshape Content & Culture
- Reliance secures no. 2 spot in global FutureBrand Index 2024, surpasses Apple
- Air India gets a makeover with a new logoAir India unveiled its new logo, inspired by the classic and iconic Indian window shape, after 15 months on Thursday to symbolize "Window o...10 Aug, 2023, 11.15 PM IST
- Maharajah's reign as mascot of Air India could endAir India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The comp...26 Jul, 2023, 08.24 AM IST
- Air India to get a brand makeover, London based consultancy firm roped inFuturebrands – which has worked on rebranding of American Airlines and British luxury automobile brand Bentley and branding of the 2012 Lon...02 Dec, 2022, 09.08 AM IST
- Women in ads continue to be shown as regressive: ASCIThis follows a new report to be released formally by the self regulatory industry body on Wednesday, which highlights that the majority of ...20 Oct, 2021, 09.36 AM IST
- Speaking volumes: Going digital, shoppers stop at ethical optionsThere will be a multi-fold surge in the market share of such products from low single digits now. The digitally evolved Indian consumer may...12 Aug, 2021, 11.30 PM IST
- ASCI teams up with companies for study on responsible portrayal of women in advertisements“The portrayal of women in advertising has been the subject of much debate. We want to bring out insights that advertisers can tap into for...26 Mar, 2021, 08.36 AM IST
- Reliance Industries Limited ranked no 2 brand globally after Apple IncBillionaire Mukesh Ambani's oil-to-telecom conglomerate Reliance Industries has been ranked second biggest brand after Apple on the FutureB...07 Aug, 2020, 09.18 AM IST
- Facebook did not get its 'Free Basics' campaign right: Brand consultantsFB failed to gain enough public support, win over the government or convince Trai, which ruled against discriminatory pricing for data serv...12 Feb, 2016, 07.19 AM IST
- AppWapsi drive: Snapdeal feels the heat post Aamir Khan's remarksKhan, one of Bollywood's leading men, is the brand ambassador for the Gurgaonbased e-tailer and has starred in its recent campaigns.25 Nov, 2015, 12.47 PM IST
- Facing severe backlash on social media, Bharti Airtel may have to withdraw 'Airtel Zero'Theories now blame flaws in co's timing, belligerent advertising & even the very plan itself for the backlash.15 Apr, 2015, 03.46 PM IST
- Incredible or Incredibly corrupt: For young Indians, what does brand India stand for?A survey of young Indian corporate executives suggests that people can’t make up their mind about what contemporary India is all about.27 Oct, 2013, 10.35 AM IST
- Advertising taglines loaded with happiness gain flavour during slump season"Happiness is a universal concept and becomes even more relevant when the times are tough," said Samir Gangahar, executive director of Leo ...24 Jun, 2013, 12.12 PM IST
- Media planners show interest in IPL 2012, defy slowdownPlanners have started buying ad spots for IPL cricket series on behalf of their clients, an indication that the T20 format is defying slowd...31 Dec, 2011, 09.34 AM IST
- India best value-for-money destination: SurveyIndia is the 'best country brand for value for money', according to this year's Country Brand Index (CBI) survey done by FutureBrand, an in...18 Nov, 2009, 12.24 AM IST
- Starcom bags maximum media accounts in 2007Starcom MediaVest has managed to pick up the largest chunk of the 106 media accounts that were up for grabs in 2007.25 Jan, 2008, 12.08 AM IST
- Unfriendliest port of welcome to get enough guests thanks to falling $Halal tourism is on the rise in the Middle East, mobile phones are revolutionising the Asian travel industry and the falling US dollar.13 Nov, 2007, 03.59 AM IST
- New brand identity for Arcelor Mittal soonIt will perhaps go down as one of the most challenging brand launches in recent adverstising history.28 May, 2007, 02.10 AM IST
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