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FUTUREBRANDS INDIA
Maharajah's reign as mascot of Air India could endAir India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The comp...26 Jul, 2023, 08.24 AM IST- Air India to get a brand makeover, London based consultancy firm roped inFuturebrands – which has worked on rebranding of American Airlines and British luxury automobile brand Bentley and branding of the 2012 Lon...02 Dec, 2022, 09.08 AM IST
- Women in ads continue to be shown as regressive: ASCIThis follows a new report to be released formally by the self regulatory industry body on Wednesday, which highlights that the majority of ...20 Oct, 2021, 09.36 AM IST
- Speaking volumes: Going digital, shoppers stop at ethical optionsThere will be a multi-fold surge in the market share of such products from low single digits now. The digitally evolved Indian consumer may...12 Aug, 2021, 11.30 PM IST
- ASCI teams up with companies for study on responsible portrayal of women in advertisements“The portrayal of women in advertising has been the subject of much debate. We want to bring out insights that advertisers can tap into for...26 Mar, 2021, 08.36 AM IST
- Reliance Industries Limited ranked no 2 brand globally after Apple IncBillionaire Mukesh Ambani's oil-to-telecom conglomerate Reliance Industries has been ranked second biggest brand after Apple on the FutureB...07 Aug, 2020, 09.18 AM IST
- Facebook did not get its 'Free Basics' campaign right: Brand consultantsFB failed to gain enough public support, win over the government or convince Trai, which ruled against discriminatory pricing for data serv...12 Feb, 2016, 07.19 AM IST
- AppWapsi drive: Snapdeal feels the heat post Aamir Khan's remarksKhan, one of Bollywood's leading men, is the brand ambassador for the Gurgaonbased e-tailer and has starred in its recent campaigns.25 Nov, 2015, 12.47 PM IST
- Google to spend Rs 100 crore to advertise its $100 smartphone project Android OneThe launch is planned in time for Diwali (October) when Sundar Pichai, the senior V-P at Google is expected to visit India.15 Jul, 2014, 10.37 AM IST
- Congress does the ‘clever thing’ to protect brand RahulET had analysed ('RaGa Can't Afford the Tag') on January 15 why announcing Rahul Gandhi as Congress’s PM candidate made very little sense.17 Jan, 2014, 10.25 AM IST
- Mary Kom is Vodafone's global brand ambassadorShe dealt a severe body blow to the widespread Indian prejudice that fails to look beyond cricket for multi-crore celebrity-endorsements.23 Dec, 2013, 12.30 PM IST
- Incredible or Incredibly corrupt: For young Indians, what does brand India stand for?A survey of young Indian corporate executives suggests that people can’t make up their mind about what contemporary India is all about.27 Oct, 2013, 10.35 AM IST
- Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids’ channelsAn increasing number of nontraditional advertisers including Maruti Suzuki, Honda bikes and Samsung is advertising on kids’ channels as mor...05 Aug, 2013, 07.18 AM IST
- Advertising taglines loaded with happiness gain flavour during slump season"Happiness is a universal concept and becomes even more relevant when the times are tough," said Samir Gangahar, executive director of Leo ...24 Jun, 2013, 12.12 PM IST
- Media planners show interest in IPL 2012, defy slowdownPlanners have started buying ad spots for IPL cricket series on behalf of their clients, an indication that the T20 format is defying slowd...31 Dec, 2011, 09.34 AM IST
- India best value-for-money destination: SurveyIndia is the 'best country brand for value for money', according to this year's Country Brand Index (CBI) survey done by FutureBrand, an in...18 Nov, 2009, 12.24 AM IST
- Starcom bags maximum media accounts in 2007Starcom MediaVest has managed to pick up the largest chunk of the 106 media accounts that were up for grabs in 2007.25 Jan, 2008, 12.08 AM IST
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