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FROOTI
Once he had only Rs 18 in his bank account and survived on biscuits. Today he is a well-known actor with a film that earned over Rs 874 crore globallyRajkummar Rao faced severe financial hardship in Mumbai before achieving stardom. He survived on basic food and relied on family support. H...- 'Sin tax' on sparkling drinks takes a toll on Parle Agro profit: Joint MD"The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category, taking GST on Appy Fizz up by to four times f...
- Maggi exchange offer: Return empty plastic packets, get one packet freeConsumers can exchange 10 empty packs of Maggi noodles for one fresh packet at retail shops.
- Parle Agro eyes Rs 10,000 crore topline by 2022; plans new categoriesThe company recently roped in Hindi actor Salman Khan as the brand face for Appy Fizz and Chauhan said it is part of the strategy of growin...
- Parle Agro ropes in Allu Arjun as face of FrootiWith a strong focus on South India, the announcement is a part of the Parle Agro's expansion plan to become a Rs 10,000 crore entity by 202...
- Coke, Pepsi lose market share in non-fizzy tooFor instance, Dabur’s Real has entered the top three nonfizzy beverages chart in India, overtaking PepsiCo’s Slice, according to senior ind...
- Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drinkParle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship b...
- DS Group to take on Frooti, Maaza with Pulse MangoAs reported by TOI in April, Pulse candy had reached Rs 100 crore within eight months of its launch, equalling the record of Coke Zero, Coc...
- Parle Agro's Frooti beats PepsiCo's Slice to win back no. 2 slot after a decadeFrooti had a share of 25.6% in India’s Rs 6,300-crore mango drink category against Slice’s 23.4% in the quarter ended March, said industry ...
- Parle Agro to spend Rs 150 cr on advertising, distributionThe mango-based beverage category saw almost flat sales, with 1 per cent growth last year, while Frooti saw double digit growth following i...
- Parle Agro ends nine-year alliance with Creativeland AsiaCLA owner Raj Kurup and Parle Agro chief marketing officer Nadia Chauhan, who are husband and wife, said the move was part of their decisio...
- Colgate stays most trusted brand in IndiaBouncing back from the seventh rank to a strong No.2 is Nokia; which leaves Dettol, 2013’s first runner up, at the third place in this year...
- Creativeland Asia, Parle Agro likely to part waysCreativeland Asia (CLA) is apparently on the verge of losing the Parle Agro business, an account that it has handled since it was founded i...
- With Frooti and Tata Tea in his kitty Shah Rukh Khan is the top Bollywood star in endorsement bandwagonIndustry sources say Shah Rukh Khan is known to charge Rs 3.5-4 crore for a day annually for each brand endorsement.
- Frooti Vs Maaza: Parle Agro to launch mango juice brand Frooti in returnable glass bottlesParle Agro is launching its mango juice brand Frooti in glass bottles to challenge the dominance of Coca-Cola's Maaza.
- Dabur India to foray into beverages segmentDabur India on Friday announced its foray into the fruit-flavoured beverages segment. Leveraging its flagship fruit juice brand 'Real' it h...
- Frooti to get a makeoverParle Agro, a leading player in the country’s mineral water, confectionery and beverage business, has firmed up plans to reposition its 24-...
- No let-up seen in trademark battle over ParleThe tussle between two factions of the Mumbai-based Chauhan family over the use of the Parle trademark is showing no signs of abating, with...
- Coke, Pepsi, Parle to juice up packagingCompetition in the rapidly growing packaged juice market just got fiercer, and category players are pulling out all stops to grab market sh...
- Parle Agro rejects Cadbury's peace offer over FruityBoth Parle Agro and Cadbury India are engaged in a legal battle in the Bombay High Court and the the UK-based chocolate maker had offered a...
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