Dabur India to foray into beverages segment

NEW DELHI: Dabur India on Friday announced its foray into the fruit-flavoured beverages segment. Leveraging its flagship fruit juice brand 'Real' it has launched four flavours -- mixed fruit, crispy apple, orange and mango under the brand name Real Burrst.

Dabur's new product will take on the likes of Maaza and Frooti, which dominate the fruit-flavoured beverages market currently. Dabur controls a significant market share in the packaged fruit juice market, but did not have a presence in the plain beverage segment till now.