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FREEMIUM MODEL
India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...- Duolingo's growth outlook moderates as it prioritises engagement over monetisationDuolingo reported strong first-quarter earnings but anticipates slower growth ahead. The company is focusing on enhancing user experience a...
- Canva is leaning on India and Brazil to drive up AI adoptionCanva is transitioning to an AI-native platform, powered by its own foundational models, with India emerging as a key market for its design...
- Canva unveils new platform, transitions to ‘AI platform with design tools’ from ‘design platform with AI tools’Design giant Canva unveiled its AI-native platform, Canva 2.0, powered by its own models. This shift transforms it into an AI platform with...
- Pocket FM says 1 in 5 monetised creators earn over ₹1 lakh a month: Here’s how they make moneyPocket FM is seeing significant creator success. Over 1% of its creators now earn more than ₹1 lakh monthly. Total creator payouts have sur...
- How Apple’s proposed changes could crumble the freemium modelThe company will now allow developers to opt for the ‘new regime’ which lets users within the EU download apps and make purchases outside t...
- Candy Crush Saga hits $20 billion revenue milestone, says maker KingCandu Crush Saga pioneered the "freemium" model, in which the game is free but players can spend money to boost their performance or can wa...
- Viu launches OTT service in South AfricaIn South Africa, the app will be available in a ‘freemium’ model offering premium local, regional and original content.
- Reliance Jio may find it hard to make users pay for free contentFreemium is an online business model whereby basic services are provided free of charge while more advanced features must be paid for.
- India to have 310 million online gamers by 2021: ReportIt also projects that the online gaming industry in India will gain momentum and grow at 20 per cent to $1 billion by 2021, from the curren...
- Quikr's online recruitment firm Hiree switches to freemium model for quick growthHiree is looking at the freemium model as a way to attract more jobs online and therefore drive growth. The company is targetting a growth ...
- Shilpa Shetty to launch digital fitness ventureShetty is looking to create an 'offline-meets-online' model for the channel. Consumers who are able to complete the various fitness challen...
- Content is the closer future, robotics is the longer futureWe are going big time into robotics.We have a fully-owned subsidiary running it in China as there are lot of hardware manufacturers there.
- Who said Indians won’t pay for E-booksWriter trapped in an engineer’s body, Sharma plunged into entrepreneurship with the intention of liberating literature from publishers, usi...
- Leakedsource for the hacked soulsThis is a significant rise from the 17-million compromised websites in 2015. Even the likes of Mark Zuckerberg and Sundar Pichai’s social m...
- Here's how 'Clash of Clans' app makes $1.5 million a dayThe mobile game "Clash of Clans is free to download and free to play, so how does it pull in an unheard of $1.56 million revenue everyday?
- Startups head to UK for tour of British startup ecosystemThe initiative, known as “'Great Tech Rocketships', hosted five Demo Days across Bengaluru, Chennai, Delhi, Hyderabad, and Pune.
- Marketing in cyberspaceIf you're generating lots of traffic but few people are paying to upgrade, you may have the opposite problem: Your free offerings are too r...
- Free mobile games forcing Indian developers to change technology & pricing formatsPersonal entertainment devices are forcing game developers in India to change tacks and shift the focus of their business models away from ...
- Airtel DTH plans to offer pay-per-view movies free to customersBharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers.
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