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Attention-based measures outperform traditional ad metrics in driving impact among Gen Z: Snap StudyThe report, ‘Attention Advantage’, jointly conducted by ephemeral messaging app Snapchat, media agency WPP Media, and attention analytics f...- TCS signs three-year deal with North America’s college store operator FollettTCS has signed a contract with North America's college store operator Follet Higher Education. The IT major will strengthen the IT infrastr...
- 6 Best Adventure Fiction Books in India to Feed the Quest in YouAre you looking for books that can tickle the thrill nerve in your brain and take you on an adventurous journey led by various writers? If ...
- View: How internet has created its own form of complementary commerceCashless commerce has thrived in parts of the world ever since the age-old barter system of trade — I’ll give you a sheaf of maize if you l...
- This boss reads daily before hitting the bed, says books helped him during hard timesBUSY Accounting Software boss Rajesh Gupta applies lessons he learnt from books to his personal & professional life.
- After Michelle Obama's memoir, Manish Sinha to take up William Dalrymple’s 'The Anarchy'The Dun & Bradstreet India MD revealed that he has more than 1000 books.
- At Rajasthan University, Gita and Vedas replace banking, financeAfter replacing foreign authors from the syllabus, Rajasthan University's commerce department has replaced their works from the list of dis...
- Frankfurt book fair opens in controversy as Salman Rushdie sparks Iran boycottThe world's biggest book fair opens with Iran boycotting the exhibition because the author has been invited to speak.
- Buyouts Galore: Delhi startups Wingify, Zomato acquire global companies like Concept Feedback, GastronauciThe buyout comes on the same day when Gurgaon-based Zomato acquired Poland's restaurant search company Gastronauci.
- 20 new books we can't wait to read this fallFrom household author names like George RR Martin and Jodi Picoult to famous faces like Amy Poehler and Neil Patrick Harris, these are the ...
- Barnes & Noble seeks big expansion of its college storesBarnes & Noble is trying to go beyond the usual campus stores by offering amenities like bigger cafes, a larger selection of clothing, and ...
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