Darshan Patel is the founder of Vini Cosmetics, the owner of, among other brands, Fogg that became the number one deodorant in sales within...

Vini Cosmetics’ existing investor WestBridge Capital threatens to scuttle KKR & Co.’s plans, as it doesn’t want to sell stake but instead b...

Smelling A Deal Maker of Fogg deodorant looks to raise up to $200 million at $1.2-billion valuation; Sequoia Capital and founders expected ...

Social scientist named B.J. Fogg says that there are three ways to change behaviour: have an epiphany, change the environment, or to create...

Darshan Patel, founder of Vini Cosmetics, is scouting for a chief executive to run the company that makes the Fogg brand of deodorants.

“Pretty 24 would liberate Indian women from the discrimination faced on the basis of skin tone,” Patel told ET.

“The funds would be infused over next 10 days and would be used for the primary growth of the company and to foray into personal hygiene sp...

The new financing round in Vini is led by Indiafocused investment fund WestBridge Capital, as TOI had reported first in its July 15 edition...

The company has so far raised Rs 130 crore from the two PE firms. Patel said he is keen to expand the company’s footprint in Southeast Asia.

Vini Cosmetics, started by Darshan Patel, who was among the family promoters of Paras Pharmaceuticals, manufactures personal care, pharmace...

Amul continues to be the leader in dairy diversified category of Food & Beverages (F&B) business. It is the only reigning brand in the butt...

The maker of Fogg deodorants crossed Rs 500 crore in turnover in FY15, a 10-fold increase since the company started four years ago.

Little wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...

The consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.

Fogg, a relatively new brand in the deodrant space from Vini Cosmetics'stable, has toppled Axe, a well established global brand.

Patel is open to acquisitions as well. “From the money I got through Sequoia’s investment, Vini should expect inorganic growth,” he said.

The '10 new gurus you should know' list, include India-origin Rakesh Khurana, professor at Harvard Business School. Some young billionaires