Gujarat's eight brands most trusted in India

AHMEDABAD: As many as eight brands from Gujarat are the most trusted by Indian consumers in the respective business categories they operate in. These home grown brands include names like Amul, Balaji, Fogg, Vadilal, Sintex, Astral, Ajanta and Symphony. Interestingly, Fogg, Balaji and Vadilal have gained the leadership position in 2016 in their categories by moving up in the Brand Trust Report-India Study 2016 rankings, prepared by Mumbai-based brand intelligence company TRA (formerly known as Trust Research Advisory).

Former Paras Pharma promoter Darshan Patel's Fogg has clinched the top slot in deo and perfumes segment leaving behind the likes of Axe, Wildstone and Engage to name a few. The Vini Consmetics brand also jumped in all India ranking from 109 in 2015 to 67 in 2016.

The Rajkot-based Balaji wafers has become number one in packaged snacks category improving its rank to 124 from 179 last year. Vadilal Industries' ice cream brand-Vadilal jumped in the ranks from 504 in 2015 to 277 this year taking the top slot in ice-cream segment. It is followed by another Ahmed abad-based brand Havmor.

The Taste of India — Amul — continues to be the leader in dairy diversified category of Food & Beverages (F&B) business. Amul is the only reigning brand in the butter sub-category and its Amulya tops the dairy whitener segment.

Air cooler maker Symphony and CPVC pipes brand Astral have entered the list the first time and are leaders in winning the trust of consumers in pipes and cooler categories. Surat-based Hajoori & Sons-owned aerated drink Sosyo made it to the list for the first time. Other Gujarat-based brand featured in the list also include Zydus Cadila, Nirma and Rasna. “Gujarat has a tradition of successful businesses. Getting Gujarat brands as category leaders in trust shows how these brands have now begun to pervade the national consciousness,“ said N Chandramouli, CEO, TRA.