Flipkart is making headlines with its acquisition of a controlling interest in Minivet AI, a move set to elevate its generative AI strategy...

Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos. Categories such as k...

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an e...

The majority of the funding will be used to hire talent across product, engineering, design and growth roles and the rest will go towards p...

The YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fa...

Flipkart announced on Thursday that its video commerce platform has seen significant adoption, with Indian customers spending over 2 millio...

Priced at Rs 399 for one year, the new membership provides limited shopping-related benefits like free shipping and one-day deliveries. It ...

The six-day event is projected to attract over 200,000 vendors and 10,000 brands, with Flipkart hoping to attract a big number of buyers fr...

Flipkart is betting big on live commerce and also actively conducting live shopping streams on its app with social media influencers.

As the pandemic has forced Indians to stay indoors for months, making them consume more videos on their phones than ever, e-commerce compan...

Banks and non-banks have tightened eligibility for loans to third-party ecommerce sellers, inducing a demand-supply constraint in working c...

Flipkart said it had undertaken a detailed ethnographic study for over five months in multiple towns and cities to gather insights and oppo...

Flipkart is revamping its app to get the next 100-200 million Indians to transact on its platform.

The impact is especially felt on Amazon, which has removed a significant amount of products from its platform across categories like mobile...

The survey, done among 2,000 Indian consumers done between February and March this year, showed 80% shopped with Amazon, while nearly 65% o...

Fourth-generation, or 4G, telecom technology allows downloads several times faster than 3G and 2G, the more common technologies.

As India grows to become the world’s second-largest smartphone market, app developers are eyeing the country for user acquisition. Accordin...