End of season sale on Flipkart commences coming Wednesday: All details inside
The six-day event is projected to attract over 200,000 vendors and 10,000 brands, with Flipkart hoping to attract a big number of buyers from Tier II and Tier III towns.
By ET Spotlight Special | Updated:
ETtech
The newest iteration of Flipkart's 'End of Season Sale' will take place between December 7 and December 12, as per company officials.
Top brands such as Nike, and VeroModa will be available, as well as direct-to-consumer fashion labels such as Ruf & Tuf, and Campus. The sale will include over 5,000 local businesses.
"While shopping often increases during the festival seasons and it does not stop there." It continues throughout December and January as people purchase for winter, travel over the holidays, and celebrate weddings," said Abhishek Maloo, Senior Director at Flipkart Fashion.
Flipkart will also launch an improved live commerce interface that it has been working on for several months, as well as other capabilities like picture search and video catalogue.
"We have also increased our technological innovation." "The picture search tool, which was released four to five months ago, has been utilised for discovery by over five million people," added Abhishek.
"We've discovered that these customers have 1.5X more purchase intent. When it comes to video catalogues, we've seen a 1.8X conversion rate from people engaged with the catalogue over static catalogues."
While live commerce conversions do not occur in real-time, Abhishek stated that it was a significant channel for the platform.
Fashion and leisure categories attracted a major portion of Tier II and III customers during 'The Big Billion Days,' Flipkart's annual flagship sale event. It garnered 45% more people than the previous year in September, according to the company.
Flipkart's current 'End of Season Sale' will be the company's ninth since 2018, and the second this year since June.
Q2. What is the next End of season sale percentage?
Next launches 'end of season' clearance sale in shops and online with up to 80% off.
Top brands such as Nike, and VeroModa will be available, as well as direct-to-consumer fashion labels such as Ruf & Tuf, and Campus. The sale will include over 5,000 local businesses.
"While shopping often increases during the festival seasons and it does not stop there." It continues throughout December and January as people purchase for winter, travel over the holidays, and celebrate weddings," said Abhishek Maloo, Senior Director at Flipkart Fashion.
Flipkart will also launch an improved live commerce interface that it has been working on for several months, as well as other capabilities like picture search and video catalogue.
"We have also increased our technological innovation." "The picture search tool, which was released four to five months ago, has been utilised for discovery by over five million people," added Abhishek.
"We've discovered that these customers have 1.5X more purchase intent. When it comes to video catalogues, we've seen a 1.8X conversion rate from people engaged with the catalogue over static catalogues."
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While live commerce conversions do not occur in real-time, Abhishek stated that it was a significant channel for the platform.
Fashion and leisure categories attracted a major portion of Tier II and III customers during 'The Big Billion Days,' Flipkart's annual flagship sale event. It garnered 45% more people than the previous year in September, according to the company.
Flipkart's current 'End of Season Sale' will be the company's ninth since 2018, and the second this year since June.
FAQs
Q1. When did the Flipkart end of season sale start?ADVERTISEMENT
Flipkart's next sale is the End Of Season Sale (EOSS), we can expect this sale from 7th December 2022. Q2. What is the next End of season sale percentage?
Next launches 'end of season' clearance sale in shops and online with up to 80% off.
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