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FLIPKART VIDEO COMMERCE
Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...- H-1B chill sets in; Flipkart doubles down on ShopsyUS demand for H-1B visas has slumped to a seven-year low amid steeper costs and Trump-era policy shifts. This and more in today’s ETtech To...
- Flipkart revamps Shopsy to take on Meesho, Amazon Bazaar in value commerce segmentShopsy has over 450 million app downloads and delivers across more than 20,000 pin codes, but did not disclose its annual transacting users...
- Amazon CEO on Now growth; Big Tech dials up AI spendIn India’s hypercompetitive quick commerce space, Amazon CEO Andy Jassy said Now is growing fast. This and more in today’s ETtech Top 5.
- Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...
- Flipkart acquires majority stake in Minivet as part of its AI pushFlipkart is making headlines with its acquisition of a controlling interest in Minivet AI, a move set to elevate its generative AI strategy...
- Flipkart sees 25-30% rise in transacting sellers in last six monthsFlipkart has rolled out AI-powered tools, made seller solutions easier and revamped its seller app for its annual sales event, The Big Bill...
- Flipkart acquires majority stake in content platform Pinkvilla to tap Gen Z shoppersWhile Flipkart did not disclose details of the deal, a person close to the matter said the online retailer is likely to have picked up more...
- Flipkart’s new plan: Woo Gen Z and shoppers in small cities through video commerceUnder the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos. Categories such as k...
- Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppersWhile the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an e...
- YouTube partners Flipkart, Myntra to launch Shopping Affiliate programmeThe YouTube Shopping affiliate programme adds to existing monetisation options like ad revenue, YouTube premium, channel memberships and fa...
- Flipkart says sorry for an ad calling husbands 'aalsi, kambakkht, and bewakoof' during Big Billion Days saleFlipkart has apologized for a promotional video that referred to husbands in derogatory terms. The ad, which was part of the 'Big Billion D...
- Video commerce offerings gain traction, Indians spent over 2 mn hours video shopping: FlipkartFlipkart announced on Thursday that its video commerce platform has seen significant adoption, with Indian customers spending over 2 millio...
- 25% of new customers of Flipkart group now come from ShopsyPrakash Sikaria, Flipkart’s senior vice president (growth and monetisation), is leading some of the new initiates at the Walmart-backed com...
- Flipkart’s Shopsy head Prakash Sikaria set to quitSikaria is currently the senior vice president for growth and monetization at Flipkart. Sikaria heads Flipkart’s growth charter and also le...
- Flipkart joins live commerce rush driven by influencersFlipkart is betting big on live commerce and also actively conducting live shopping streams on its app with social media influencers.
- Flipkart and Moj announce collaboration for video and live commerceThe collaboration will help Flipkart scale video commerce in the country and engage the next 200 million ecommerce customers.
- Flipkart bets on short-form, non-fiction content to drive engagementBuoyed with a 2.5X jump in number of viewers during the lockdown and most of them consuming short-form, non-scripted content, Flipkart has ...
- Flipkart's voice assistant to help people shop for groceryFlipkart said it had undertaken a detailed ethnographic study for over five months in multiple towns and cities to gather insights and oppo...
- Eye on next 100-200 million, Flipkart to revamp its appFlipkart is revamping its app to get the next 100-200 million Indians to transact on its platform.
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