Flipkart says sorry for an ad calling husbands 'aalsi, kambakkht, and bewakoof' during Big Billion Days sale

E-commerce giant Flipkart issued a formal apology after facing backlash for a recent promotional advertisement. The ad, which described husbands as "aalsi, kambakkht, and bewakoof," sparked criticism on social media. The video was part of a campaign for Flipkart’s 'Big Billion Days Sale' and has since been removed from all its platforms.

Social Media Backlash

The advertisement, featuring a couple and providing tips on how women could discreetly order handbags from Flipkart, drew heavy criticism. The NCMIndia Council for Men Affairs brought the issue to light by posting the video on X (formerly known as Twitter), condemning it as "toxic" and "misandrist."



"So @Flipkart deleted this misandrist post. But what was the logic behind even posting such a toxic video addressing a Husband as Aalsi, Kambakkht, and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore," read the post.

Flipkart's Response

In response to the criticism, Flipkart acknowledged its mistake and swiftly removed the video. Apologizing on the same platform, the company stated, "We’re sorry for the offending video which was posted in error, and took it down as soon as we realised our mistake. We will do better in the future."

Flipkart's 'Big Billion Days Sale

Flipkart's 'Big Billion Days' sale kicked off as scheduled on September 27 and will run until October 6. The company aims to offer significant discounts across various categories during this period.