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FLIPKART MARKETING STRATEGY
Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...- Amazon CEO in India Now; Hyderabad’s growing spacetech orbitAmazon CEO Andy Jassy is in India as the tech giant triples down on its quick commerce play in the country. This and more in today’s ETtech...
- Inside Zepto's profit push ahead of its IPOZepto's upcoming $1 billion IPO highlights the quick commerce sector's investment surge. Despite strong order volumes, Zepto's aggressive l...
- India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...
- As flagship costs rise, realme is betting on battery life with the new P4R 5GSmartphone makers are rethinking priorities due to rising component costs. Realme is stepping back from flagship devices to focus on user n...
- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- Zepto overtakes Instamart in order count, trails Blinkit in scale and profitabilityFor the January-March quarter of FY26, Blinkit reported a net order value of Rs 14,386 crore, compared with Zepto’s calculated net order va...
- Here to win quick commerce, will become market leader in near-term: Samir Kumar, Amazon India chiefAmazon is planning to aggressively expand its 10-minute delivery service, Amazon Now, aiming for market leadership despite moderating quick...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.
- ONDC raises Rs 220 crore from Zoho, Uber, Paytm, BSE; eyes additional capitalWhile Zoho Corporation has invested Rs 70 crore as a part of this round, Uber and Paytm have invested Rs 60 crore each. BSE Technologies ha...
- Peak XV rejigs Surge; Digital lenders power through slowdownHappy Monday! Peak XV Partners is rebooting Surge after executive exits and a broader strategy reset. This and more in today’s ETtech Morni...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- ETtech Interview | Quick commerce industry unlikely to sustain as many players as today: Swiggy's Sriharsha MajetySwiggy CEO Sriharsha Majety believes the quick commerce market is overpopulated and prioritises long-term economics over market share battl...
- Swiggy CEO Sriharsha Majety vows to stay out of Amazon-Ambani spending warSwiggy is prioritizing profitability over rapid expansion. The company will not match rivals like Flipkart and Reliance Retail's aggressive...
- Uber CEO on Travis Kalanick; Micron’s warning to IndiaDara Khosrowshahi told ET in an interaction that Uber is open to collaborating with founder Travis Kalanick. This and more in today’s ETtec...
- Uber CEO Dara Khosrowshahi on India bets, Travis Kalanick, jobs in the AI era & moreUber CEO Dara Khosrowshahi anticipates India becoming its largest market in a decade, highlighting dynamic growth and talent. The company i...
- Irrational pricing unlikely in third-party logistics even as ecommerce growth improves: Delhivery’s Sahil BaruaDelhivery CEO Sahil Barua anticipates no "irrational pricing" or heavy capital expenditure in the third-party logistics sector, despite pro...
- ETtech In-depth: Amazon’s quick commerce blitz rattles Blinkit’s playbookAmazon's aggressive 10-minute delivery push is intensifying competition in India's quick commerce market, putting pressure on leader Blinki...
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