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FERRARI BRAND LOYALTY
Ratan Tata: The conscious capitalist who saw tomorrowRatan Tata redefined India's corporate landscape by leading Tata Group's global expansion. His leadership resulted in notable successes lik...
11 Oct, 2024, 09.51 AM IST
Elon Musk dreams of a Swiss army knife of apps. Is he taking a stab in the dark?Musk's rebranding of Twitter to its product name, "X", may have caused the company to lose anywhere between $4 billion and $20 billion in v...
26 Jul, 2023, 07.04 PM IST
How businesses can effectively use IP rights to leverage brand equityIndian markets recognise unique brand equity with the value premium that the brand owners or business entities enjoy.
05 Feb, 2022, 09.40 AM IST
Daft cryptoWe take a closer look at four of the weirdest cryptocurrencies of all time
19 Jun, 2021, 08.36 AM IST
Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
22 Apr, 2021, 02.13 PM IST
What kind of man are you?We identify three versions of men that women find attractive and tell you what works for them.
25 Jul, 2014, 03.51 PM IST
Tata India's most valuable brand; Apple on top globallyAccording to a list released of world's 500 most valued brand, Brand Finance Global 500, Apple is followed by Samsung at second place globa...
18 Feb, 2014, 08.27 PM IST