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FERRARI BRAND LOYALTY
It ain't a Ferrari, if it don't look FerrariThe debut of Ferrari's electric supercar, Luce, is turning heads in the automotive world. With a design that diverges from the classic Ferr...
Xiaomi made a cheap Ferrari EV. Who needs Porsche?Xiaomi's YU7 launch has sparked concerns for Western automakers, boasting impressive technology and affordability. While currently focused ...
Dreaming of a Ferrari? Here's why you must 'own' one before you can own oneEntrepreneur Jeff Fenster reveals the exclusive, rule-laden process of buying a Ferrari—where owning a used model is a prerequisite to buyi...
Ratan Tata: The conscious capitalist who saw tomorrowRatan Tata redefined India's corporate landscape by leading Tata Group's global expansion. His leadership resulted in notable successes lik...
Elon Musk dreams of a Swiss army knife of apps. Is he taking a stab in the dark?Musk's rebranding of Twitter to its product name, "X", may have caused the company to lose anywhere between $4 billion and $20 billion in v...
How businesses can effectively use IP rights to leverage brand equityIndian markets recognise unique brand equity with the value premium that the brand owners or business entities enjoy.
Daft cryptoWe take a closer look at four of the weirdest cryptocurrencies of all time
Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
What kind of man are you?We identify three versions of men that women find attractive and tell you what works for them.
Tata India's most valuable brand; Apple on top globallyAccording to a list released of world's 500 most valued brand, Brand Finance Global 500, Apple is followed by Samsung at second place globa...