Psychology explains why we buy things we don't actually need - and the hidden brain tricks that drive impulse spendingOur brains respond to emotional triggers and marketing techniques encouraging spontaneous purchases. Anticipating a purchase activates the ...
27 Jul, 2026, 11.55 AM IST
Psychology says when you buy the ‘must-have’ product, you may be copying other shoppers without realizing itPsychology says people often want the same product at the same time because the brain relies on social information when making decisions. T...
21 Jul, 2026, 09.02 PM IST
From Hot Wheels to Funko Pops: Why India's adults are collecting toys to buy back their childhoodMove over, kids. Grown-ups have discovered the joy of spending adult money on toys, collecting everything from Funko Pop figurines and supe...
19 Jul, 2026, 10.13 AM IST
Elevation Capital closes $500 million India fund; to back startups building on AI’s app layerThrough its ninth India fund, Elevation will back early-stage startups building AI-led businesses tackling India's large, operationally com...
14 Jul, 2026, 05.14 PM IST
GenAI makes cyber fraud look more credible20 Oct, 2025, 06.00 AM IST
A new restaurant culture is spicing up dining scene in Indian metrosThe competitive dining scene in major Indian metropolitan cities, such as Bengaluru, Mumbai, and Delhi, is creating high demand for limited...
12 Jan, 2025, 08.17 AM IST
India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
26 Sep, 2024, 03.36 PM IST
Gross FPI inflows top Rs 3 lakh crore in Dec on global rush for EM stocksGross purchases by foreign portfolio investors (FPI) of Indian equities rose to a record in December as demand for risky assets surged. Ove...
25 Dec, 2023, 08.50 AM IST
Christmas celebrations: Five ways to decorate tree for free this yearDue to the pandemic, everyone is being extra careful with their expenditure, so here are some effective tips to decorate a Christmas tree w...
22 Dec, 2022, 10.48 PM IST
Ignoring Buffett rule of gravity, truckloads of FII dollars are chasing Indian stocksAre FIIs having a crush on India in anticipation of a less aggressive policy stance by Fed Chair Jerome Powell in its December 13-14 meet? ...
14 Nov, 2022, 10.08 AM IST
Samsung Galaxy S23 Series likely to sport Exynos 2300 SoC, says new reportThe new Galaxy S23 series is expected to come with similar dimensions as the S22 series.
20 Sep, 2022, 06.11 PM IST
Samsung Galaxy S22 Ultra now cheaper by Rs 9K! Smartphone brand announces massive price dropThe Samsung Galaxy S22 series was launched in February 2022.
19 Sep, 2022, 02.02 PM IST
Amazon Great Indian Festival 2022: Discover the deals, discountsThe goods are eligible for free EMI offers as part of the Amazon Great Indian Festival sale offers. The family of Amazon Prime members enjo...
08 Sep, 2022, 09.10 PM IST
FMCG companies find a way through the metaverseFMCG brands in particular see immense potential in the space and are pulling out all stops to ensure that their presence is a solid one in ...
02 Apr, 2022, 12.39 AM IST
Long and short of markets: What the Jhunjhunwalas bought and sold in Q2 & other top readsTrack the moves of Big Boys on Dalal Street and also learn about mistakes made by Robinhoods in this weekend's 'Long & Short of Markets'.
01 Nov, 2020, 02.14 PM IST
Tempting online sale? Combat the urge to splurgeFollow this guide to resist the spell of an online sale.
18 May, 2018, 09.51 AM IST
ET Start-up Awards 2017: What happens when start-up moghuls get together at the dinner tableThey talked challenges, shared ideas, offered solutions while enjoying a lavishly prepared banquet.
21 Aug, 2017, 10.47 AM IST