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FIFA SALES STRATEGY
FIFA 2026: It's bigger. Is it better? A look at the differences between the 1994 and 2026 World CupsThe 2026 FIFA World Cup in North America contrasts sharply with the 1994 tournament. Ticket prices have surged dramatically. The competitio...- From Trump to Messi, Iran to ICE, politics and sport collide at the biggest World Cup in historyThe biggest World Cup ever, begins with 48 teams and 104 matches across the United States, Canada, and Mexico. This tournament faces soarin...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...
- FIFA's big experiment may have made the World Cup too big for its own goodThe World Cup is expanding with more teams and games. This raises concerns about player endurance and the quality of the tournament. FIFA b...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- FIFA raises 2026 World Cup final ticket price to $10,990 during glitch-hampered sales reopeningTicket prices for the 2026 FIFA World Cup final have surged, with top-tier seats now costing $10,990. This increase follows the finalizatio...
- FIFA World Cup travel costs: How to plan and budget smartly for football’s most expensive carnivalFIFA World Cup 2026 turns a fan trip into a high-cost, multi-country journey.
- Why FIFA’s ‘extortionate’ 2026 World Cup ticket prices are not the real problemFootball fans are unhappy with 2026 World Cup ticket prices. Many believe these costs will exclude passionate supporters. However, a differ...
- FIFA Club World Cup 2025 faces challenges in US debut amid ticket woes and player backlashFIFA’s revamped 32-team Club World Cup debuts in the US this week, bringing top international clubs and players to American stadiums. Howev...
- Budweiser-sponsored FIFA World Cup 2022: No sale of beer in Qatar stadiums? Read hereQatar, an Islamic country with Sharia laws in place, has strict control over alcohol. With the World Cup going on and Budweiser being the o...
- FIFA World Cup revs up television sales in IndiaTo attract soccer fans, TV makers have launched new large screen size models in the market and have also come out with attractive financing...
- Hero MotoCorp crosses 75 million sales milestoneThe company, which has set a target of achieving cumulative sales of 100 million units by 2020, also targeting double digit growth during t...
- Sony India targeting pan-India revenue of Rs 750 croreTo draw in consumers, attractive financial schemes have also been launched with a down payment of Rs 1,999 for any television and the balan...
- Bullish about India growth prospects: Kenichiro Hibi, MD, SonySony has been facing turbulent times globally, but India has been a stand out, thanks to huge demand for smartphones and flat panel TVs.
- Sony India growth stands out amid global turmoil: MD Kenichiro HibiAmid turbulent times for Sony globally, India has been standing out, thanks to huge demand for smartphones and flat panel TVs.
- Mahindra Satyam partners Aspire Zone FoundationThe VMES platform is an integrated suite of applications, which will help manage venue bookings, accreditation, transport, volunteer manage...
- DTH cos launch high-definition services price warA furious price war is playing out in the direct-to-home (DTH) television segment, with broadcasters that beam high-definition (HD) picture...
- Advertisers line up RS 2,200 crore for 5 big sporting eventsBig brands such as LG, Adidas, Coca-Cola, Hyundai, Hero Honda, Airtel, Vodafone and Castrol will kick off a sports marketing spending spree...
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